Coca-Cola is hosting a "Hangout" on Google+ streamed from their
Archives storage space for fans to ask questions and meet with others who love
the brand - Coca-Cola
Conversations
The ‘If you like Latvia, Latvia likes
you’ Facebook Promotion (by Leo Burnett Riga) allows users to bake actual
bread. For every Facebook ‘Like’ button clicked on the Latvia page, a wooden
log branded with the Like symbol will be tossed into a real Latvian bread oven –
Facebook
Trendhunter's ‘Top 20 Trends in 2012’ further evidences the marriage between
analog and digital, brand minimalism, Goodvertising, and Augmented Reality - YouTube
A top priority for brands in 2012, ‘Content Marketing’ encompasses new techniques and methods of sharing information, creating brand awareness, new customers and building loyalty. It starts by asking the question – how can your brand evidence itself as a thought-leader? Check out this great infographic of tactics employed – Infographic
The U.S. Navy is engaging with their
main influencers -- mothers -- through an online private social community that
connects moms of children who are considering joining the service with moms of
active-duty sailors - Ad Age
Domino's is attempting
to harness the power of their community with their new idea-sourcing Facebook
app called the "Think Oven." Fans can participate by supporting
already-mentioned projects or by submitting their innovative ideas - Creativity
Content Strategy – Content is the new brand currency. So what’s your strategy? Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases – Article
Mobile 'Gamification' + Reward platform 'Kiip' (founded by fellow-Canadian Brian Wong) extends real rewards for virtual achievements by delivering a value exchange through promotions and target users through game genre, demographics and location – Overview
Having 47,713,372 fans on Facebook apparently didn’t satisfy her appetite for personal validation. That’s right - singer, songwriter, pioneer in meat-based attire, general curiosity, and now social-media upstart Lady Gaga has launched a new (currently invitation-only) social-media site called www.LittleMonsters.com (which incidentally looks and functions exactly like Pinterest) - Website
The Modern World of Online Dating - If you watch shows like 'Californication‘ or ‘Sex and the City’ for example, characters seem to find sexual partners wherever they turn - from a bar, to a cemetery, to the DMV. That (apparently) was so 2011. Today, there's an array of digital tools and devices to help find love in places just as unlikely –Report
Farmers Insurance discuss their people-based (not product-based) Facebook
engagement strategy - DMNews
'Barskolan Bootcamp's' Facebook App - Presumably the more social you are, the better a candidate you'd make (for a job as a bartender.) Therefore, the 'Bootcamp' Facebook app (by Rodolfo) created a social game that gave users points for different types of social engagement - Overview
Gap is plunging into social media with Styld.by, a new digital catalog (compiled by AKQA) that sees it collaborate with six influential fashion and lifestyle blogs. The site lets bloggers from sites such as Fabsugar, Refinery29 and Lookbook.nu style key pieces from Gap's Spring 2012 collection in their own way. Every image is designed to be bookmarked, collected and shared through sites such as Pinterest and Facebook, while you can click on the 'looks' to go through to Gap's own website and buy the items – Website
'Shoot My Truck' - The latest 'Twisted Metal' Campaign - Who doesn’t want to shoot an ice cream truck with an M249-SAW machine gun!? The campaign (by Deutsch LA + Stink Digital) allows Gamers to register - either via Facebook or Twitter - for the chance to fire the gun for 30 seconds each over the course of two days - www.shootmytruck.com
Lexus Launches 'TORI 500' Swimsuit Model Campaign - The Lexus GS campaign called 'TORI 500' involves a racetrack shaped as the body of SI Model, Tori Praver, one of the models featured in the swimsuit issue. The overarching theme of the campaign is that the GS can handle all kinds of curves – Website
In honor of reaching one million fans on
Facebook, Cadbury celebrated
their community by building an enormous chocolate "like" button,
sharing a video of how it was done, and choosing one lucky super fan to place
the final piece of chocolate on the structure - Digital Buzz
Blog
Listen to music while you wait for the bus (courtesy of your car insurance company.) Located in Sydney, Australia, the interactive bus shelter stereo actually works, with the help of consumers' mobile phones. People use a QR code or URL where they can first ‘Like’ the NRMA Facebook page, then pick a tune to play through the shelter's speakers instantaneously as they wait - Picture Below.
Intel has
been recognized as one of the top 10 most innovative companies in the world by
Fast Company for their enhanced use social media to engage with fans - Fast Company
Ford Fiesta's 'Fiestagram' Photo Campaign - Ford gave weekly prizes to the best photos and will feature them in real-life galleries and live digital billboards across Europe. The final prize was a new Ford Fiesta. Simple on-brand message and well executed mechanics. A pretty simple, but smart (and well integrated) social campaign (by Blue Hive) to promote the car's features – Video
Here’s a good report on game changers by Wolff Olins on ‘FIVE BEHAVIORS THAT ARE SHAPING THE FUTURE OF BUSINESS’ -http://gamechangers.wolffolins.com/
The Fujitsu 'Profile Pitch' LinkedIn Campaign pits you (and your CV) against the world (allowing you to aggregate a series of scores based off your qualifications, network and experience.) Team up with your contacts for a team challenge and see how you stack up. Nice use of the LinkedIn API and kudos for trying something different – Website
Kraft Foods is creating personalized Valentine's Day videos and dontating 100
boxes of Macaroni & Cheese for every tweet they receive with hashtag
#VoiceofLove - Brandchannel
DeVry University shares how they created a community of encouragement with the help of their most inspiring students and alumni - Vimeo
Here’s a solid campaign piece (by McCann Erickson, Helsinki) for Finland’s HIV Foundation/AIDS Council that uses Facebook ‘Places’ nomenclature to cleverly illustrate their point. Notice the text at bottom say’s “Bill Johnson and 19 others were here” “Adrian Bruce and 26 other were here” and “Jane Williams and 34 others were here” respectively. What do you think? See below or visit Website
How to measure social media success - Too many businesses have approached social ROI backwards. Instead of doing the calculations before taking action, many businesses spend time or money to get Facebook or Twitter presence and then look at metrics after the fact. – Globe-Mail
Seattle's Best Coffee has launched a new Facebook contest that lets their fans create
their own custom drinks for a chance to win coffee and a future spot on the
menu - PSFK
Nissan is giving
their Facebook fans a voice in the building of their new sports car. The car's
design will be crowd-sourced through fans' comments, likes, and wall posts - Social Media
Influence
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)
