During the Super Bowl, Coca-Cola will be live-streaming
their polar bear characters' reactions to the game, while simultaneously
interacting with game-watchers on Facebook and Twitter - Social Fresh
Cisco Systems became the first company to launch a targeted
video campaign by delivering messages to LinkedIn users' social mailboxes
- BizReport
Valentines Day is right around the corner. If you don’t
have a date lined up yet – no worries - the Heineken 'Serenade'
Facebook (made by Perfect Fools)
lets you ask a Facebook friend out on a date via a personalized serenade - http://bit.ly/wjYXhc
Gesture-based
Recognition with contact-microphones - Although this may not being
the most interesting execution, imagine how this innovation may be added to POP
or OOH/ Experiential displays to amplify the brand experience – Video
Scandinavian Airlines, KLM, and Delta Air Lines are looking
to social media applications to put a new twist on their customers' flight
experiences - Creativity
Industry leaders like GE, PepsiCo, Ford, IBM, and Allianz
are using social media to make their core business more sustainable - Ad Age
LEGO has launched their own social network where fans aged
13 and up can upload their own creations and projects, share them, and comment
on others they discover - PSFK
During the Super Bowl, Amazon used their @AmazonMP3
handle to tweet links to every song heard on the broadcast - Storify
'Hiriko' MIT’s Folding Car - The tiny vehicle resembles a sleeker,
runtier version of a Smart Car. However, this runt has the ability to fold in
on itself for an upright, space-saving parking maneuver that appears to be
directly out of a sci-fi novel - Video
Letters of
Note - David Ogilvy - The fascinating letter below, written by
Ogilvy in 1955 to a Mr. Ray Calt, offers a rare glimpse of David Ogilvy's
creative process – Article
Reuters' newsroom has launched a new social media dashboard
for journalists and readers called "Social Pulse." - Technorati
The Home Depot's shares how they created an authentic voice
and connection with their customers through their How-To Community - Vimeo
Zen and the Art of Facebook Advertising – Article
Lonely Planet shares how they differentiate their content
strategies depending on which social media platform they're using - eMarketer
Lands' End, Condé Nast, Levi's, and Ford are finding better
engagement on niche social media sites such as Empire Avenue, Flipboard,
Foodspotting, and more - Simply Zesty
To help make their commercial go viral, Kia Motors chose
celebrities with the most impressive social graphs - Ad Age
Here's another unusual invitation stunt from DDB Stockholm
for the Stockholm Contemporary Art Gallery 'Bonniers Konsthall'. To generate
goodbuzz, people were invited to an event via Facebook - BUT were told that if
more than 99 people agreed to come by 9pm, the event would be cancelled. Yep.
The sign-up started at 9am, and the first 99 to respond got the incentive of a
silkscreen-printed t-shirt (which they also forfeited if the event was
cancelled). Social experiment 101 – Video
Augmented Reality (AR) Showreel by Total Immersion - through
its patented D'Fusion® technology, Total Immersion blurs the line between the
virtual world and the real world by integrating real time interactive 3D
graphics into a live video stream – Showreel
Google's Chrome, Smartwater, and Tipp-Ex are finding success
using YouTube to engage with fans in new ways - Social Fresh
Subaru's "Dog Tested. Dog Approved." campaign is
back on Facebook with apps to track details of your daily dog walks, sharable
videos, and Dogbook -- a Facebook hub for especially for dog lovers - Facebook
Developed by Definition 6 in collaboration with Facebook -
'Timeline Movie Maker' generates a movie based on your greatest hits,
attempting to capture the highlights of your Facebook experience through the
years by surfacing pieces of content with high levels of engagement - http://www.timelinemoviemaker.com
The Sesame Street
#AR platform lets users place the characters in a room and interact with
objects like Cookie Monster, a TV, a car or a jukebox. This is the first time
we’ve seen objects ‘aware’ of other AR objects as a part of the experience – Video
The Evolution of a new Social, Organizational, and Economic
model – Article
Procter & Gamble's Eukanuba brand is encouraging fans to
submit photos of their dog on Facebook for a chance to be a part of their
exclusive 2013 calendar - Promo
Magazine
Swarovski is launching a Valentine's Day digital campaign
that will assist fans with gift ideas and restaurant suggestions via Facebook
and Google Places - PSFK
‘Bear 71’ is the true story (an interactive, multi-user
documentary experience and installation) of a female grizzly bear monitored by
wildlife conservation officers from 2001-2009. Visit website - http://bear71.nfb.ca/#/bear71 - Case Sudy
How Nokia, PepsiCo, and Coach celebrated the Chinese New
Year with fans through social media - ClickZ
Net-A-Porter's
Augmented Reality (#AR) App - Fashionistas download an app and view
the enhanced collection via their iPads and iPhones. They can scan product images for a chance to win the
products (or buy them) and search for silhouettes of Lagerfeld to win a chance
to spend one thousand pounds – Video
Brands Winning on Tumblr + Instagram – Coke, Levi’s,
Tiffany’s + Aldo Case Studies – Article
"Liking" things gets a real-world spin with this
prototype out of Deeplocal. "Like Belt" uses near-field communication
technology to register "likes" when you are walking around.
"Liking" things gets a real-world spin with this NFC prototype out of
Deeplocal – Video
Papa John's is letting their reward members make the
"heads or tails" call for this year's Super Bowl on Facebook and
Twitter for a chance to win a large, one-topping pizza - Restaurant
Magazine
NCR Corporation shares how they are launching a social
effort for BtoB financial services -
Vimeo
About 6 in 10 Facebook users have "liked" a
corporate or brand Facebook page in the past six months, according to an eVoc
Insights study. About half of those who had done so said they were at least
somewhat more likely to buy products or services from brands whose Facebook
pages they had "liked" - eMarketer
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)
