SOCIAL MEDIA CASE STUDIES [GB_V73.0]

Fanta is experimenting with Facebook's new brand pages by running a contest for fans to find four cartoon characters hidden in the brand's Timeline history -  AdWeek 

BMI has turned the Pinterest repining function into a lottery style game for fans to participate in and win big flight prizes -  Simply Zesty 

American Express' new Twitter program lets cardholders tweet special offer hashtags in exchange for coupon-less savings at participating stores -  VentureBeat

Intel picked up a lot of press when they hired will.i.am as their "creative director. At the same time, Razorfish developed an “experiential publishing engine” that presents content in real-time so that users could listen, touch, explore and connect with the storyline – Ultrabook Project

Coldwell Banker Real Estate's new campaign is sharing their ideas of the "Value of a Home" with fans on Facebook, Twitter, Pinterest, YouTube, and their blog -  Facebook

Nike+ is often heralded as the king of branded utility, and combines many of its key characteristics: more than marketing, it is a useful product that brings digital possibilities to the real world to build a global community and embed the brand 24/7 in people's daily lives.  The Nike+ GPS app and Path have partnered up (https://path.com/nike) to give you another great way to share your Nike+ GPS app runs.

Domino's UK hosted a short Twitter engagement where fans could tweet with the hashtag #letsdolunch to save on the price of a pizza for lunch -  Twitter Campaigns

Pantone's latest Facebook effort asks ‘WHAT COLOR ARE YOU FEELING TODAY?’ The ‘Moods App’ lets you select a PANTONE Colour that best expresses your mood, then posts it to your profile to share it with friends - App

Transmedia Storytelling and Content Marketing –Article 

The Coca-Cola Company made a big deal of the Argentinean national soccer team's fan messages on Twitter by printing 2,000,000 of them on confetti and launching the "Papertweetos" into the stadium -  PSFK

How to stay safe and ethical in social media -  Vimeo

What is CONTENT MARKETING? - Article 

During their "Goodest Get Together" campaign, KFC threw a party for one lucky fan and flew in 100 of her Facebook friends from around the world -  Media News in Pics

IKEA has launched a "How to Build" YouTube channel dedicated to helping customers assemble their furniture with easy-to-follow videos -  Apartment Therapy

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