Durex is creating buzz around their #1Share1Condom World AIDS
Day campaign by making a charity donation each time a person shares their
message on Facebook and Twitter - Brandchannel
Dell is kicking off their #Inspire 100 campaign, where they
recognize 100 influential people and share interviews with them on Facebook and
Twitter - DailyFinance
T. Rowe Price is launching a Facebook app called
"It's Good to Be a Scrooge!" that gives tips for saving money during
the holidays - Facebook
Ralph Lauren is asking fans which vintage look
they should bring back from their archives and encouraging them to share images
of teddy bears wearing these looks on Facebook, Twitter, and Pinterest - The Daily Beast
The Coca-Cola Company, American Express, Target,
and others are engaging fans by using Tumblr as a social content hub - Digiday
In The Raw's new "Au Natural" Facebook
app encourages fans to share photos of their baked goods and other sweets by
giving the images a "racy" edge - PSFK
Starbucks, The History Channel, Domino's,
and more share case studies on how they've successfully used Foursquare to
their advantage - Simply Zesty
Adidas' A Christmas Carol-themed
campaign is getting customers in the holiday spirit by encouraging their
participation across Facebook, YouTube, and Twitter - Popsop
Nescafe unveiled their new coffee by changing their Facebook
cover photo in real time in correlation with new likes - Trend Hunter
The Campbell Soup Company is raising
money on Pinterest for Feeding America by donating $1 for every pinned or
repinned image of their classic green bean casserole. The result will be a
"Most Colossal Casserole" board on their Kitchen Pinterest page - MediaPost
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