GE and
Volvo
share their Twitter hashtag strategies – Digiday
Honda has earned the Best Use of Pinterest award for
their #pintermission campaign that gave pinners $500 to actually make the stuff
they pin - Ragan
NIVEA has
created an interactive YouTube video of a couple on a disastrous date that fans
can share on Facebook and Twitter - Adverblog
Ford explains how they're asking fans to help create a
social campaign for their Fiesta Movement - Forbes
Burberry is letting their fans tweet #madefor to see their
new personalization feature from London Fashion Week - BrandChannel
The U.S.
Army is sharing their
social media handbook, including the "Do and Don't" checklist for
Facebook and Twitter – B2C
Pizza Hut came to the rescue for #LastMinuteLovers on
Twitter who needed a gift for Valentine's Day - Examiner
Macy's is promoting National Heart Health Month by giving
to the American Heart Association through their social media sites - Businesswire
Pantene asked their fans to tweet #WantThatHair while
celebrities walked down the red carpet during this year's Academy Awards to get
tips on how to achieve their style - DailyMake
Taco Bell announced their Cool Ranch Doritos Locos Taco on
Twitter with a Vine video - WebproNews
NOTE:
FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE
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Target made their fans' tweets about everyday products
into a tongue-in-cheek fashion show for their "Everyday Collection."
- Brandchannel
Budweiser is asking their Twitter followers to name the new
baby Clydesdale who starred in their Super Bowl ad - Adweek
Kraft Foods has launched their #DinnerNotArt campaign which
allows fans to create digital noodle art that will become real noodle donations
to Feeding America - Direct Marketing News
Honda is highlighting six inventors with live tweet
chats, interviews posted to Facebook, and Pinterest boards dedicated to new
innovations - House of Japan
Audi talks about their social media strategy during the
Super Bowl that led to a very timely and engaging tweet - Outspoken
Media
Planters is launching a Facebook app that will let their
fans send sexy Valentine's Day e-cards to their friends featuring their mascot,
Mr. Peanut - Daily Markets
GE is
transforming the Ryan Gosling "Hey Girl" memes into Thomas Edison one
liners - Contently
Several brands showed
their agility during the Super Bowl blackout and earned tons of fan engagement,
including Oreo, Tide, and Jim Beam - Digiday
Frito-Lay consumers can vote for the next Lay's flavor
created by their social media fans' top crowdsourced recipes - ABC News
Walgreens talks about how they use Facebook and mobile apps
to keep their brand relevant for younger audiences - Ragan
State Farm, Chobani, and Wells Fargo are highlighted for
using their social media platforms as a means to provide excellent customer
service - Business 2 Community
Gillette is asking women to participate in their social
experiment to see if stubble is a turn off for kissing and to share their
thoughts on social media - ClickZ
Arby's has launched their "Fan of the Week"
campaign in celebration of reaching 2,000,000 Facebook fans - RestaurantNews.com
Diet Coke has hired pop singer Taylor Swift as their
"program ambassador" to bring in more social media engagement from
her huge fan base - Ad Age
Wrangler made a series of interactive artworks featuring
their new collection sharable on Facebook, Twitter, and Pinterest - Adverblog
LYSOL explains
how Facebook has proven to be cost effective - Ad Age
Each Monday, AT&T is re-airing their own version
of a Vampire Diaries episode on Facebook featuring fans' tweets and the best
scenes voted by viewers on social media - PSFK
NOTE:
FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE
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Esurance is holding a contest on their
Facebook page for a chance to be their social media correspondent at SXSW - International Business Times
American Airlines is announcing their new branding
which includes tablets for flight attendants with the hashtag #newAmerican - Web Ink Now
Dodge has created a Dodge Dart registry
that lets fans ask friends and family on Facebook and Twitter to fund their
purchase - Examiner
Kraft Foods is kicking off their new Facebook
campaign for their Capri Sun brand that gives moms daily tips for keeping their
kids active - MediaPost
The Coca-Cola Company is making a social game out
of their Super Bowl ad on Facebook that asks fans to help decide which of three
teams will reach a Coca-Cola bottle first - Ad Age
Stacey Howe, head of
digital brand marketing for New Balance, explains their "scalpels
approach versus a shotgun approach" to social media - Digiday
Papa Johns is offering a free pizza to all of
their fans who correctly guess the outcome of the Super Bowl's coin toss on
their Facebook page - Facebook
EMC explains the social component to their members'
experience that rewards members with badges for their engagement - BtoB Online
Ciroc Vodka talks about how their content
distinguishes them from a crowded market - Digiday
Roxy is asking their fans to share how
they challenge themselves to live a unique life using #ROXYDARES for a chance
to win a trip with professional athletes - Roxy Blog
NOTE:
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HBO explain how they keep fans interacting with characters
from their show Girls even during their off-season - Mashable
PlayStation is keeping their Facebook and
Twitter fans engaged during MLB's off-season by asking them to vote for which
player will be on the cover of MLB 13 The Show - Brandchannel
ADT talk about how your employees can become a part of a
"social workforce." - Logic + Emotion
Jack in the Box announced the return of their Bacon
Cheddar Potato Wedges on Facebook because of their fans' social media campaigns
to bring the menu item back - QSRweb.com
Toyota is asking their fans to submit
photos via Twitter and Instagram with the tag #WishGranted for a chance to be
featured in their Super Bowl ad - Autoblog
The Madison Hotel is including a "Dedicated
Social Media Butler" in their Inauguration Package who will chronicle your
experience there on various social media channels - CNBC
Pizza Hut is giving their fans a chance to
appear in their Super Bowl commercial by submitting videos to Facebook and
Twitter using the common quarterback shout, "Hut. Hut." - USA Today
Jaguar is asking their fans to #CaptureaJag
using Instagram for a chance to be the first U.S. driver of their new F-Type
model - Luxury Daily
Hasbro is taking votes on Facebook for
which Monopoly token to replace in 2013 - CNN
The Indianapolis Motor Speedway will use their
fans' Instagram photos to plot #Indy500orBust on an interactive map - Ad Age
Arby's has launched an advergame on Facebook
to drive brand engagement, encourage social sharing, and create awareness
around their new fish sandwich - Undercurrent News
CNN has named Capital One, Mayo Clinic, Mercedes
Benz, Marriott International, and five more as the biggest
"Social Media Superstars" for their powerful use of Facebook,
Twitter, and LinkedIn - CNN Money
Heineken has been ranked as the "most
socially devoted Facebook brand" with a 66% fan response rate compared to
the 34.17% industry average - Beverage Daily
The Coca-Cola Company's iconic polar bears will be
watching the Super Bowl live via their Facebook page and interacting with fans
on Twitter throughout the game - Fast Company
Amway talks about how their distributor
network borrows a lot from their social media strategies - Forbes
Delta Airlines has launched a new iPad app that
uses social media to give travelers intelligent recommendations for local
entertainment, eating, and check-in information - Digital Buzz
Dunkin' Donuts says their decision to open up shop
in California was largely based on the cry of their Facebook fans and Twitter
followers - Adweek
Aquafina is giving four designers the chance
to win a trip to Project Runway's season finale in New York by submitting an
Aquafina-inspired design and receiving the most votes on Facebook - PR Newswire
Samsung is asking their fans to participate
in a crowdsourced short film by tagging their Twitter and Instagram photos with
#WeAllShare - Brandchannel
Sony Pictures Television's shares their
experience with L.L. Bean's Million Moment Mission social media campaign
- Brian Solis
Axe is promoting their Axe Apollo Space Academy campaign on
Facebook to send 22 contest winners to the edge of space with the support of their
local community - Adverblog
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK
PLEASE VISIT US ON TWITTER @GOODBUZZ. IF
YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY
MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR
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TIME OF THIS POSTING)
Dunn and Bradstreet talks about how they
use social media to connect with their customers and humanize their BtoB brand
- Social Media
B2B
Burberry's CEO talks about why she encourages her employees to be completely
connected in social - Bloomberg
Captial
One shares how they experimented with
Pinterest for a holiday social media campaign - DMNews
Michael
Kors and Nordstrom are using Facebook Collections to allow their fans
to add products to their wishlist from their tagged pictures - Luxury Daily
Mercedes-Benz is offering fans the chance to become an
ambassador for their new B 250 vehicle when they explain why they deserve to
#BTheFace on Twitter, Facebook, YouTube, Tumblr, and more - Popsop
Pepsi is kicking off a photo contest asking their fans to strike an
iconic Beyonce pose and use the hashtag #PepsiHalftime for a chance to appear
with her during the Super Bowl XLVII Halftime Show - Los Angeles Times
Intuit proved the success of a BtoB social media campaign by combining
mobile training and a social contest to increase their Facebook audience by 22%
- MarketingSherpa
Scott Monty, Global
Head of Social Media at Ford, shares four lessons for storytelling in social media - SmartBrief
Evian is
engaging Facebook fans with a different tip for how to "Live Young"
every day this month in conjunction with their adult-sized playgrounds in
London - Ad Age
Taco
Bell explain why they aren't afraid to
engage out of the ordinary on Facebook and Twitter -- including a most recent
response to a fan's request for a custom swimsuit - CNBC
The U.S. Army is using social media to tell their story and to create
awareness around the commitment of their soldiers, veterans, and their families
- Army Live
Louis Vuitton highlighted
their social media wins for 2012 in this video showing off their Instagram,
Facebook, and other digital campaigns - Brandchannel
Sierra
Mist is promoting a Mixology Facebook
app to help fans find and share drink recipes - Social Media
Examiner
For their "12 Days of
Pinterest" campaign, Petco
encouraged followers to repin their images of pets in holiday attire to win
gift cards for themselves and the animal shelter of their choice - Pinterest
Jack
Daniels, Southern Comfort, Patron, and
more made CMO's Top 5 Holiday Social Media Marketing Campaigns in the liquor
industry - Business 2
Community
Netflix
is planning to add new social features
to their users' accounts that would allow for sharing viewed videos and
recommendations on Facebook - TechCrunch
Jell-O engaged their Twitter fans around the hype of the
Mayan's end-of-the-world prediction by asking them to share what fun things
they would do before the supposed apocalypse using hashtag #funpocalypse - Digiday
Pizza
Hut gave free pizzas to the first 100
people to tweet photos of the lame Christmas presents they received - The
Consumerist
ESPN is
rolling out interactive wallpaper ads that can be shared on Facebook and
Twitter in lieu of traditional banner ads - Adweek
Frito-Lay shares five lessons from their Doritos Super Bowl campaign and consumer-generated marketing in
general - Fast Company
NOTE: FOR MORE
ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF
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MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR
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TIME OF THIS POSTING)
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