Showing posts with label SOCIAL INFLUENCE MARKETING (SIM) DICTIONARY. Show all posts
Showing posts with label SOCIAL INFLUENCE MARKETING (SIM) DICTIONARY. Show all posts

Wednesday, 28 October 2009

Announcing the Goodbuzz™ Newswire Service


Optimized for social-media enabled distribution platforms, the Goodbuzz™ e-PR Newswire Service enables press releases to be a key part of a company’s marketing, visibility, public relations and search engine optimization strategies.

Goodbuzz™ sends press releases directly to the media and premium online locations all over the Internet where interested readers can easily find it.  In addition, a direct-to-consumer distribution platform provides the tools to optimize your releases to make them easy to find by interested people and to rank higher in search engine results.

Goodbuzz™ helps brands socialize in ways that increase their relevance and value in the eyes of their consumers. We ensure a credible social voice is extended online and consumers sense a symmetrical relationship. In this new online world — actions speak louder than advertising— and the relationship between influencers and brand affinity become paramount.  This is where we come in. ;)

For more information on Goodbuzz™ e-PR, please contact: andrew.giles@goodbuzz.ca 

SOCIAL INFLUENCE MARKETING (SIM) DICTIONARY


Common types of word of mouth (social influence marketing) are listed below.  Note: This is not a complete list -- we’re publishing it as a means to begin a dialog toward standardization, and we welcome your comments.

Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.

Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.

Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.

Grassroots Marketing: Organizing and motivating volunteers to engage in personal or local outreach.

Evangelist Marketing: Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.

Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.

Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.

Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.

Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.

Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.

Referral Programs: Creating tools that enable satisfied customers to refer their friends.