The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
Logorama from Marc Altshuler - Human Music on Vimeo.
Friday, 18 March 2011
♔ LOGORAMA [Full Version]
Logorama is a 16-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots.
The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
Logorama from Marc Altshuler - Human Music on Vimeo.
The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
Logorama from Marc Altshuler - Human Music on Vimeo.
Wednesday, 16 March 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V31.0]
Corning's "A Day Made of Glass" video has become the most-watched corporate video of all time with over 8 million views on YouTube. When we imagined the future of digital displays, we were expecting holograms (or at least stuff we wouldn't bang into). Just sayin’ - MediaPost
Hot Wheels Secret Race Battle (by Muse Amsterdam) showcases groundbreaking 3D projection technology at Customs House in Sydney, Australia - Video
MillerCoors' discuss how they teamed up with Bicardi to film a flash-mob in Vegas for their new YouTube promotion. - PROMO Magazine
MIT Media Lab's Junkyard Jumbotron project, which allows laptops or phones in close proximity to be ganged together to form a large display - Video
SXSWi - Pepsi's Shiv Singh on Geo-Social – The head of digital talks about Foursquare, geo-social initiatives, and finding synergies between multiple platforms -Video
Gap Invites Shoppers To Name Their Price and appears to have found a better way to engage deal-hungry consumers (without forfeiting 50% of post-sale profits to the likes of Groupon) - More
The clever pre-launch campaign for the MINI COUNTRYMAN (by Profero UK) is experiential marketing bliss. Equal parts creative, technology and buzz – Video or Info
Lufthansa's 'MySkyStatus' Campaign (by Profero NY) lets you send precise departure, altitude, location and arrival updates automatically to your Facebook and Twitter pages (while in the air) - Video
'Guldlådan' - (Swedish Post's) largest DM Competition. This clever campaign by Åkestam Holst (Stockholm) sent extremely personal mail to Swedish creatives to get them engaged - Video
Paramount Pictures’ share their decision to first launch the new SUPER 8 movie trailer on Twitter and Facebook. - TechnologyQW
Doritos Late Night presents Professor Green - an amazing interactive 360° video experience compliments of Doritos 'Late Night' - available in 2D or 3D - Video
To celebrate their 40th anniversary, Starbucks awarded lucky customers with $40 gift cards when they checked-in on Foursquare and unlocked a Tribute Badge. - OSM
Sony Ericsson is turning the Miami Open into the first ever interactive Foursquare sporting event by letting fans who check-in and become the Mayor of a specific court toss the coin before each match. BrandRepublic
Honda is launching "Made in Britian" -- a social media campaign that encourages fans to share their crafting skills with others on Facebook for a chance to win a large grant. - Marketing Magazine
The Lexus Dark Ride - CT200h Launch was the FWA’s People's Choice Award winner for 2010 (by Stink Digital) and features an awesome, immersive and interactive experience where you have to get the car to LA in one piece - Website
A world first, Volkswagen (Norway) lets you "test-drive" a car on the road (in the print ad) by hovering your iPhone over it - Video
With every Facebook Places check-in at select airport terminals, JetBlue Airways is giving fans special offers, TruBlue points, and exclusive badges. - Facebook
Imagine getting your NHL Team's fans to monitor social media channels (for free)? The NHL's New Jersey Devils do just that using Twitter, Facebook And Blogs- More
Saving 'Papa Piñata's' Marriage Campaign (by Åkestam Holst (Stockholm) for Swedish Post) shows there's much more to post then letters. Like saving marriages - Video
Nissan's Cube Augmented Reality (AR) Brochure (by Total Immersion) wows at the L.A. Auto Show - Video
American Express is debuting a new interactive tool at SXSW that links customers' American Express cards to their Foursquare accounts to receive deals and offers from over 50 participating vendors. - MyBankTracker
Gran Turismo 5 clever Web Banner is the first web-banner ever to employ Google Street view into creative - Video
The Lynx Angels impressive Augmented Reality (AR) Experience lets people at the airport interact directly with the Lynx angels via a digital video billboard – Video
An index of the world’s most social brands by (London based) Social agency Headstream SOCIAL BRANDS 100 REPORT
Diesel "Island" Campaign’s microsite showcases the island’s history, the national anthem, island street view, and an island community by lodging new laws, and voting out things you don’t want. To become a resident, simply log-in with Facebook - Website
How do you demonstrate the value of a product innovation to those who don't own the product? Here's an impressive example by Jung von Matt Stockholm/Elbe for Mercedes - that lets drivers literally see through walls. - Video
Here's some interesting statistics on our unholy obsession with Facebook - like the fact that 57% of us talk to people more online than we do in real life. What do you think? - Stats
Nike Football's 'Team Edition' for iPad extends (free) training app gives Coaches the Drills, Video’s, Tips, and Benchmark Analysis tools to improve every aspect of their team’s game – APP
Lipton Ice Tea's Positive Projects (Sydney) aims to spread a bit of green positivity into Australia's urban spaces. More info or Video
‘Stefan the Swopper’ Campaign (Swedish Post) -An utterly ridiculous Swedish campaign by Åkestam Holst- until you look at the numbers and ROI - Video
A few years old now but the "How Hetero are You?" Campaign (for Swedish Pride) won a Webby Award and became the world's most shared link on Twitter- Video
The Sleepless at 'Playground' Campaign tested just how long four hikers could stay awake? They even added incentives and biometrics and tracked them online - Video
Google’s 20 Things I Learned About Browsers and the Web – likely old-hat for many of you, however, it may be a great piece to share with selected clients - eBook
Doritos (Canada) released an unnamed flavor and invited fans to guess the identity, and create their own advertisement for the new Doritos variant – More
Wednesday, 9 March 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V30.0]
Just in case you’re not tired of the term ‘pop-up’ store yet - Heinz has opened up a pop-up "tryvertising" Facebook store that gives fans of the brand exclusive first tastes of their new products. We’re bored just typing this. - Social Commerce Today
It’s not just a Burrito apparently. Chipotle is using Facebook to give away burrito coupons, collect fan-submitted photos for the "Wrap What You Love" contest, and to raise money for the nonprofit, FamilyFarmed.org. - ClickZ
Kleenex's "Softness Worth Sharing" campaign led to over one million sample boxes of tissue being shared through social networking. Fans can continue to track online how their samples inspired others to join and begin sharing. Look for a co-branded campaign with Vaseline targeting teenage boys coming soon - Ad Age
In related news, Jennifer Aniston Attempts To Make A 'Viral' Video for Glaceau’s SmartWater - a spoof on what makes a videos 'viral' today – Video
Spin is encouraging fans to check-in on Foursquare when they attend any of the magazine's "35 Must-Hear Acts" live concerts for a chance to win tickets to SXSW. It’s 2009 calling and they want their campaign back - Spin
Breakout Kings clever idea by A&E Network builds buzz (using AR platform GoldRun) and hopefully viewers for its original scripted drama - via clues revealed in blogs, the show's Facebook page and a website - Article
Pink Ponies: A Case Study in Self-parody. This magic is by Angus Tucker and Stephen Jurisic – a.k.a. the ‘Depp and Grieco’ of Canadian Advertising (@johnst.com). Respect - Video
Volvo is one of the first brands to feature an AdKeeper button in their online ads that allows fans to keep and share ads through Facebook, Twitter, and email. Does anyone really want to ‘keep’ an ad? - MediaPost
'We Are The Future' (by PHD) apparently hires the extras from the Harry Potter movies to make Orwellian projections on what the media landscape could be like in ten years (based on what they are seeing now) - Video
Dunkin' Donuts is inviting fans to participate in one of their biggest Twitter giveaways ever by answering trivia questions each Tuesday for a chance to win $100 gift cards – making Dunkin Donuts actual demographic target user ask “WTF’s Twitter?”- Behind the Beans
Proximity Marketing Redux - There are a number of options today to integrate the real world with the digital that can really enhance the customer experience – Goodbuzz Blog
Warner Bros. is the first to digitally rent movies out to fans from Facebook starting with Batman. Did someone say new revenue channel? The Hollywood Reporter
Legends Lee Clow and Alex Bogusky at Google's Zeitgeist Forum on the evolution of Storytelling. - Video
To support the launch of Tom Clancy's Splinter Cell Conviction (Ubisoft and Layar) created a clever (world first) AR game using the Layer iPhone platform - Video
2011 Mobile Web User Report featuring in-depth responses from almost 2,000 people in Germany and the UK - Video
Having a hard time explaining the elusive Social Media process to your clients? Maybe this infographic is a good starting point - Infographic
Proving that ANY content can be repurposed for pure comedic gold, we give you the Jamaican SlapChap and Randall’s National Geographic Honey Badger.
Wednesday, 2 March 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V29.0]
Fundraising 2.0 - Greenpeace International invites users to buy a piece of the new Rainbow Warrior (via new site by DDB° Paris). Is this the modern face of activism? – Website
During the Oscars award show and pre-show ceremonies this past Sunday, ABC displayed the #oscars hashtag and generated over 36.4 million tweets. - paidContent.org
Ford's C-Max Augmented Reality Poster - The first outdoor gesture-triggered AR campaign to use 3D depth imaging in the UK. Nice work by @GrandVisual- Video
Calvin Klein is encouraging fans to upload videos and discuss the "ck one" fragrance on Facebook and Twitter as a part of their re-branding campaign. - Online Social Media
Gillette’s World's Biggest Shave demonstrates precision grooming on a grand scale. Check out the world's largest 5 o'clock shadow on Major League Baseball's Derek Jeter - Video
AXE’s first iAd shows how to sell product to horny teenage boys using branded content. The iAd links to the app, which lets you engage with the famous AXE angels by swiping, touching, shaking and turning them as you see fit! You’ll also get to download exclusive wallpapers - Video
The new Virtual MINI App lets you view the bigger, four-door MINI Countryman in any real-world environment you want. Like your driveway for example - App
Disney is launching Togetherville -- a social network for kids aged 10 and under -- that features careful monitoring of content and parental supervision controls. - CNBC
DDB's Global Strategy Director on the science of social creativity (i.e. One part Martin Lindstrom, two parts Sean MacPhedran) - Video
IBM is using the performance of their Watson machine on Jeopardy and the social media buzz that surrounded the event as an attention-getter for their next B2B campaign. - Social Media B2B
Coca-Cola is featuring a "Where Will Happiness Strike Next?" hub on their Facebook and YouTube pages that provides a global locater for all twenty-five "Happiness Machine" videos and Facebook
DDB (UK) Research on the growing and worrying disconnect between how people actually think and are influenced by communications versus the existing and outmoded “research world” - Report
"We Dare" (by Ubisoft) is the modern (swinger) version of 'spin-the-bottle' for the Wii. Jury's still out on whether anyone will come over and play (fingers crossed) - Video
As a part of their "Activate the Future" social media program, BMW is creating buzz around their new electric car with a unique documentary series about the future of mobility. - MediaPost
Neuroscience eliminates guessing whether creative works. Check out this fMRI (real-time) brain scan of subjects exposed to the Avatar trailers. To refine further add EEG and biometrics - Video
In honor of the launch of their new AAdvantage-specific social media channels, American Airlines is giving away frequent-flier miles to fans who like their Facebook page - USA TODAY
UPS and Corona are getting an early start at March Madness promotions with NCAA-related contests and fundraisers on their Facebook pages - ClickZ
Century 21's shares how they're managing several social media channels at once to reach out and connect with potential customers and industry professionals. - SmartBlog on Social Media
Volkswagen's (Brazil) Twitter + Google Maps Campaign - Volkswagen hid (sold-out) concert tickets across Sao Paulo. The only way to find them was using Twitter and Google Maps. The catch was that Google maps remained at a blurred altitude and only zoomed in based upon the number of tweets - ultimately revealing the exact location of each ticket - Video
Vodafone #ukhols Map: Twitter/Google Mashup allows the twitter sphere to tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next holiday from their current location - Website
A COMMON START - Alex Bogusky envisioned a community-driven system that embodies this new approach to capitalism. In 2011, he partnered with friends Rob Schuham (Action Marketing Group) and John Bielenberg (Project M) to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand - Video
3D Projection Mapping - New Years 2011 in Sugarland, Texas. Equipment included a gramdMA lighting console, Barco HD projectors, Hippotizer HD media server and mapping system, and EV X-Line concert speakers –Video
MENTOS launched a new social media campaign showcasing gum sculpting talents of seven artists from around the US - Article
MINI’s - Rocketman Concept - live action with 2d/3d animation, motion graphics, stock footage and visual effects - Video
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