Wednesday, 22 September 2010

Social Media Case Studies [SEPT-GB_V9.0]

Timberland explains how they're incorporating a 3-D view of their boot in the company's newly launched social media campaign. - Brand Week 

Campbell Soup discusses their new campaign that seeks to engage young customers through a contest embedded in social media. - DMNews 

JCPenney, in a recent back-to-school promotion, provided six girls with gift cards to review their purchases from the department store in a series of "haul" videos on YouTube. - Brand Autopsy 

Buick dealerships in Austin are engaging their Twitter followers by offering a test drive that lets the drivers pick the time and the place for pick up. - Twitter 
Sara Lee is introducing a contest on Facebook asking moms to submit a short essay and a photo of their children answering the question, "What's Your Lunchtime Challenge?" - Media Post 

NPR is embracing social media as a way to engage with their followers by creating a dashboard to keep it all in one place. - NPR 

The role of Chief Listening Officer is becoming more common amongst big companies engaged in social media with Kodak and Dell being the first to adopt the position. - Advertising Age 

How the American Red Cross, the American Cancer Society, Old Navy, Starbucks, Target and many others came together in a social media campaign to raise awareness for charities. - ClickZ 

McDonald's shares how they are using social media to inspire employees and the public about their commitment to their people. - Vimeo 

McDonald's: Finding the "Voice of McDonald's", presented by Joe Curry from GasPedal on Vimeo.

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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.