In the new advertising and marketing economy, it’s a shame to let all that talent and creativity to be directed solely by the client. In this panel, we’ll hear three agencies discuss how they’re generating their own IP, and with it, new revenue sources, operating models, and a portfolio of innovative work to expand their expertise and client offerings. The video's below are from a panel discussion at Creativity and Technology Conference (CaT) in NYC featuring Ed Brojerdi, Chief CD, Kirshenbaum, Bond, Senecal + Partners, Michael Lebowitz, Founder and CEO, Big Spaceship, and Chris Vance, Managing Director, ZAG NY, BBH Labs. Note: The discussion is moderated by Ad Age’s Kunur Patel.
