Pushing the Ad industry to invest in Passion and Ideas

In the new advertising and marketing economy, it’s a shame to let all that talent and creativity to be directed solely by the client.  In this panel, we’ll hear three agencies discuss how they’re generating their own IP, and with it, new revenue sources, operating models, and a portfolio of innovative work to expand their expertise and client offerings.  The video's below are from a panel discussion at Creativity and Technology Conference (CaT) in NYC featuring Ed Brojerdi, Chief CD, Kirshenbaum, Bond, Senecal + Partners, Michael Lebowitz, Founder and CEO, Big Spaceship, and Chris Vance, Managing Director, ZAG NY, BBH Labs.  Note: The discussion is moderated by Ad Age’s Kunur Patel. 

The 'Atavist' (and the future of original nonfiction and narrative journalism)

Atavist is a term meaning “the reappearance of a characteristic in an organism after several generations of absence”.  In this case, we’re talking about journalism longer than typical magazine articles but shorter than books.  The Atavist website therefore publishes original nonfiction and narrative journalism that are longer than typical magazine articles but shorter than books.  Articles are written by experienced reporters and authors and optimized digitally for multiple platforms.  Each story is layered and embedded with supplementary video, audiobooks, information and a host of other features.  

Evan Ratliff is the Editor and Co-founder of “The Atavist” website.  His presentation (attached in two video's below) discusses the impetus for starting the “The Atavist” and the current long-form writing platform. An award-winning journalist and contributing editor at Wired, Evan's writing appears in The New Yorker, Outside, Men’s Journal, National Geographic, and many other notables - as well as co-authoring “Safe: the Race to Protect Ourselves in a newly dangerous world.”  

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