In the new advertising and marketing economy, it’s a shame to let all that talent and creativity to be directed solely by the client. In this panel, we’ll hear three agencies discuss how they’re generating their own IP, and with it, new revenue sources, operating models, and a portfolio of innovative work to expand their expertise and client offerings. The video's below are from a panel discussion at Creativity and Technology Conference (CaT) in NYC featuring Ed Brojerdi, Chief CD, Kirshenbaum, Bond, Senecal + Partners, Michael Lebowitz, Founder and CEO, Big Spaceship, and Chris Vance, Managing Director, ZAG NY, BBH Labs. Note: The discussion is moderated by Ad Age’s Kunur Patel.
Atavist is a term meaning “the reappearance of a characteristic in an organism after several generations of absence”. In this case, we’re talking about journalism longer than typical magazine articles but shorter than books. The Atavist website therefore publishes original nonfiction and narrative journalism that are longer than typical magazine articles but shorter than books. Articles are written by experienced reporters and authors and optimized digitally for multiple platforms. Each story is layered and embedded with supplementary video, audiobooks, information and a host of other features.
Evan Ratliff is the Editor and Co-founder of “The Atavist” website. His presentation (attached in two video's below) discusses the impetus for starting the “The Atavist” and the current long-form writing platform. An award-winning journalist and contributing editor at Wired, Evan's writing appears in The New Yorker, Outside, Men’s Journal, National Geographic, and many other notables - as well as co-authoring “Safe: the Race to Protect Ourselves in a newly dangerous world.”
What’s transmedia storytelling? In transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme. Each distinct element makes distinctive contributions to a fan's understanding of the story world; "entry-points" through which consumers can become immersed in a story world.
The three video’s below are from a recent discussion between Frank Rose, author of "The Art of Immersion" (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age's "Creativity and Technology" (CaT) Conference in NYC June 9th, 2011.
Augmented Reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. It is related to a more general concept called mediated reality, in which a view of reality is modified to enhance one’s current perception of reality. For any of you (luddites) who still haven't seen some of the things brands can do using AR, we've compiled a few examples below.
The first example isn't really AR at all. It is however the first example of mixed/ augmented reality in the midst of an otherwise formally conventional feature film, but also in relation to the recent proliferation of text treatments in motion graphics work. The overlaying of text on screen in this scene from David Fincher's Fight Club bears an uncanny relationship to recent experiments with information graphics in augmented reality research. It also offers a clever and self-reflexive meta-commentary on the conventions of product-placement that is increasingly common in contemporary feature films. (See below)
Tired of hearing the same things over and over again at events or conferences?We know how you feel. The gap today between those on the cutting edge (of emerging technology and creativity) like YOU, and the rest of the world, has obviously never been wider.
So, if you NEED to attend one conference this year that will position you at the front of the pack (and our entire team agreed on this one) you should really check out the CaT: Creativity and Technology Conference.
To our knowledge, there are only CaT events in NYC and London, but our trip to NYC last summer exposed us to some of the best and brightest minds in the world.Moreover, the list of attendees and speakers read like a “who’s who” list in our space; a summit for the convergence of creativity and technology.This show was exceptional, dare we say even inspirational.
