What’s
the big idea?
Goodbuzz help businesses
create and capture value from emerging trends in technology, society and the
workplace. We prototype the
future and believe the best way to predict it - is to create it. From simple metrics to actionable
insights that enable data-driven marketing decisions, Goodbuzz focus on linking
the digital and physical worlds by developing 'branded utility' - moving away
from interruptive 'push' models towards more meaningful ways of connecting.
We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share. Our primary services include:
We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share. Our primary services include:
· STRATEGY + CONSULTANCY
· RESEARCH + Insight
· Engagement
Social
Business STRATEGY + CONSULTANCY
Goodbuzz help make sense
of the opportunities and challenges represented by Social Media and provide
guidance to clients. Whether
customer participation, workforce collaboration, or partner optimization - the potential
to optimize both brand and business through the application of social business
principles has never been greater.
From bespoke training, listening and responding platforms, campaign and
promotional engagement strategy, to PR 2.0, and ad-hoc advice - Goodbuzz help clients
understand the overall impact of social media and develop strategies to ensure
they meet short and long-term objectives.
Research
+ Insight
Research provides the
basis for Goodbuzz thought leadership. Our proprietary approach utilizes
traditional qualitative and quantitative techniques in addition to emerging
methods. Our analysts are available to deep-dive into specific social business
issues, delivering insight to inform strategy, implementation, and managed
services. This research defines our approach to engaging your brand and
provides objective perspectives on strategy, technology, programs, process
development, and best practices.
In short, Goodbuzz help clients
listen to the online conversations people are having about your brand,
products, services, and competitors. Through conversation audits, sentiment
analysis, influencer research or ongoing social media monitoring, we help clients
understand, not just the volume and topics of these conversations, but more
importantly, the underlying issues and what actions to take as a result.
Engagement
Goodbuzz help clients
construct social business solutions to provide infrastructure support for
short- and long-term initiatives.
We help brands engage in social media by having meaningful
conversations, igniting positive word of mouth, and amplifying activities. We do this through influencer campaigns,
conversation platforms, advocacy programs, community building and management,
social applications, conversation response and reputation management.
In each of these areas, we
combine our deep understanding of brands and marketing communications with
strategic, creative and technology skills, underpinned with an innate
sensibility for social media. Think of Goodbuzz as the base camp at the intersection of
creativity and technology. What
can we help you achieve?
Contact
Goodbuzz has been
fortunate to be able to work with some of the worlds leading organizations to
create more socially calibrated and dynamic organizations. Contact us to set up
an appointment.
+ 18 King Street East,
Toronto, ON, M6P 2Z8
