BMW is rewarding loyal fans on Facebook with a headstart on entering their best guesses on "The X3 Matchup" competition. - International Business Times
DKNY Fragrances 'Delicious Core Club' (by Mekanism) - 200,000+ new fans from 98 countries, a dynamic, engaged community and a 75% increase in online buzz and social media mentions. Check out the Case Study and tell us what you think? http://bit.ly/eY0oo8
Thomson Reuters has launched "The Knowledge Effect" community blog that encourages customers to share their personal stories of how they have benefited having the right information at the right time. - Thomson Reuters Blog
Brazilian Airline Gol Linhas Aéreas Inteligentes impressive marriage of technology and creativity lets you fly the plane - http://vimeo.com/17447273
JESS3’s ‘State of The Internet’ Presentation from the lecture at AIGA Baltimore in Feb 2010- http://vimeo.com/9641036
Magazine brands Time, National Geographic, Fitness, and Food + Wine are all using social media to drive engagement and audience response with their publications. - FOLIOmag
Young & Rubicam (NY) use GoldRun to create Augmented Reality (AR) GPS zones around Esquire Magazine’s latest (featuring 'Brooklyn Decker') in magazine sections - More http://bit.ly/dJz6fd
With the use of a Facebook fan page, user-generated video submissions, and daily "blog-offs," Sunglass Hut chose a lucky winner to write for their new blog, Fulltime Fabulous. - Poynter.org
How to build buzz and around a new car launch (and shut down a city simultaneously)? Jung von Matt Stockholm's MINI Countryman Launch (Sweden) - http://bit.ly/cOmHga
Nike Football concludes its six-month global search for undiscovered football talent - http://bit.ly/e3zAwF
The U.S. Army has released its newest Social Media Handbook to the public, which includes guidance and best practices for personnel, soldiers, and family alike. - Government 2.0
Nike's latest Basketball push (by R/GA) features Kobe Bryant as the 'Black Mamba' - http://bit.ly/eVTvD5
Johnson & Johnson's Director of Corporate Communications shares how they interact with people about health issues while still obeying the rules in this regulated field. - Vimeo
Read this or Die - A Field Guide to Participatory Media – by social media Jedi’s Goodbuzz Inc. - http://bit.ly/hWWUPc
Nike Running's global ‘Ekiden’ relay by Wieden+Kennedy (Toyko) challenges teams of runners from around the world - encouraging more runners connect and use Nike+ - http://bit.ly/hTxUp7
The fusion of a number of technologies - Disney's impressive TRON Legacy 3D Projection Mapping Installation (by ENESS) takes Skateboarding to a whole new level - http://vimeo.com/18525296
