Brands like Levi's, Amazon, and Diesel are relying on the "F-Factor" and focusing on their fans' social experience of making a purchase or using a product. - ConversationAgent
The Washington Post is launching Trove -- a personalized, social news site that aggregates news according to subjects of interest, important daily headlines, and Facebook likes and dislikes from more than 10,000 sources. - TechCrunch
According to Visibli's study, Audi and American Airlines top the list of most engaging Facebook pages. For every 100,000 fans, Audi is averaging 228 likes per post, while American Airlines averages 128. - ClickZ
Fast Society App - Whether a group conference call or sending a text message to everyone at once. Reach everyone at once by simply texting a single number - or shout out to all with a recorded voice message. This could be a nice campaign add-on - App
The New York Times' R&D Group's 'Project Cascade' - The tool visualizes "how information propagates through the social media space." With it, users can see the lifecycle of a news sharing conversation, the connection between readers and publishers, and the most influential sharers and contributors to a conversation -Video
Renault connects Facebook using RFID - Renault placed specially made Facebook pillars in front of the Renault cars. By holding their event pass in front of these pillars, a connection was made to the users profile and the car was "shared" on their FB wall- Video
Intel's Social Media Strategist, Ekaterina Walter, shares seven strategies they used to handle an attack on Facebook. - SmartBlog on Social Media
Molson Coors Canada brought their Silver Bullet Express icon to life with a three-month campaign that followed the train and its activities on YouTube and Facebook. - Marketing Magazine
NIKE FOOTBALL’S ‘Zuperfly’ campaign site (http://bit.ly/i3tajf) and social integration (by Naked Communications, Sweden) is a fantastic mix of creativity, interactivity and technology. Also well integrated socially via Facebook
Procter & Gamble's Pepto Bismol brand is celebrating Cinco de Mayo with a YouTube app that lets users customize their own smashing piñata video and share it on Facebook and Twitter. - YouTube
By engaging shoppers with videos, photos, and special offers, Victoria's Secret and its Pink brand became two of the most liked retail brands on Facebook in March. - Internet Retailer
Orange's 'Predict-A-Chick' Campaign - Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter” – Video
Turner Broadcasting System's TruTV has created the first Facebook-only full-length episode as the fans' reward for reaching 500,000 likes on the "Operation Repo" Facebook page. - Ad Age
Reebok is releasing The Promise Keeper -- a new mobile application that keeps track of your scheduled runs and shares with friends on Facebook or Twitter whether or not you've completed them. - HotHardware
Brands like Levi's, Amazon, and Diesel are relying on the "F-Factor" and focusing on their fans' social experience of making a purchase or using a product. - ConversationAgent
The Washington Post is launching Trove -- a personalized, social news site that aggregates news according to subjects of interest, important daily headlines, and Facebook likes and dislikes from more than 10,000 sources. - TechCrunch
PepsiCo's Quaker brand is donating two million bowls of oatmeal to help feed Canadians in need after fans created the goal of 25,000 virtual breakfast bowls on Facebook. - Social Media Release
SEA LIFE's 'RAINCAMPAIGN' - Here's a clever aquarium ad (from FRESH GREEN ADS, Holland) that appears on the sidewalk - but only when it rains. Of course, in the Netherlands it rains over 240 days of the year, so not at all a wasted effort - Video
Livestrong 'Break Cancer' Campaign Case Study - Here's an impressive Butler Bros campaign that aligned multiple constituents, garnered more than 10 world records, and over 10 million social impressions. Video
Reporters Without Borders Print Ads That Really Speak to You - Just scan the QR code with your iPhone and place the phone over the leader's mouth in the print ad. The voice turns out to be a journalist discussing media censorship in that particular country - More
For more articles and posts from the last week please visit both @goodbuzz and @disruptbureau. If you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
