Miramax is launching the
largest-scale Facebook streaming movie venture yet, with 20 different movies
available for rent using Facebook credits as currency. - paidContent
The new integration of
Dunkin' Donuts in the Sims Social Facebook game will allow players to give
coffee and food items to other online friends each month. - The New York
Times
Creating a
coherent Social Media (SM) Strategy (by HSM Global featuring
Charlene Li.) – Presentation
Harvard University has
launched their new social media dashboard that puts their recent tweets, posts,
and videos all in one convenient place. - Harvard
University
1-800-Flowers Social App lets you post a
virtual flower to a friends wall, wishing them happy birthday. But the cool
thing here, is that virtual flower counts as one “real” flower in a group
bouquet from all their Facebook friends – Video
Intel share how they are
listening, learning, and changing their engagement strategy to better connect
with fans. - Vimeo
Morton's Steakhouse is
getting goodbuzz for their quick thinking in response to social celebrity Peter
Shankman's Twitter request for a steak upon landing at Newark Airport. - The
Huffington Post
IKEA (UK) has launched a
clever interactive social shopping experience on YouTube that employs Facebook
Connect to deepen the user engagement using your FB content – Video
Levi's is featuring a new
video on their Facebook page that is uniquely tailored to over 20 countries as
a part of their "Go Forth" global initiative to promote safe drinking
water in developing countries. - Thomson
Reuters
In an effort to help boost
trust in internet transactions amongst their Latin American customers, Sony
VAIO is connecting Facebook and in-store sales with a world travel-themed
contest. - Sony
Smirnoff is inviting fans
from 50 countries to share their best nightlife stories on Facebook for a
chance to be a backup dancer on Madonna's next tour. - Foodista
Help design and prototype the new capitalism. COMMON (Bogusky's baby) is a creative community for rapidly prototyping social ventures all done under a unified and collaborative brand - Facebook Also, Alex on Advertising and Social Causes
ClickZ's annual Connected
Marketing Awards has named Dell the winner of the Best Use of Social Media
category for their "Getting Down to Business" social campaign on
LinkedIn. - ClickZ
Sutter Home is using
Facebook to empower their loyal female fans and raise awareness for their
breast cancer research fundraising efforts. - MediaPost
For all you people with
kids, RedRover
will help you easily find the nearest petting zoos and open patches of grass.
By adding fellow parents as friends on the app, you can view your upcoming
activities and schedule play dates - App
Volkswagen's Virtual Golf
Cabriolet Augmented Reality Application (by Total Immersion) let's you
view and experience the vehicle as if at the dealership – Video
Do people select dog's
that look like them? Pedigree Dog Food's "Doggleganger" website uses
clever "Human to Canine Pairing Software" that uses your webcam (and
some creativity) to pair you with your perfect dog to adopt – Website
Cadbury 'Spots vs. Stripes' Blippar App
-Cadbury have launched an Augmented Reality (AR) gaming app (integrated with
social channels) that utilizes Blippar's
image recognition technology and AR app platform to activate the chocolate
bar's packaging – Video
IKEA "The world's most liked showroom"
- Social shopping is here. How better to capitalize then by creating a virtual
showroom that's entirely integrated socially and extends dynamic offers based
upon usage!? Finally nice to see more campaigns mining the FB data to deliver
more relevant and compelling campaigns – Video
This is an interesting (intentionally morbid) use of geo-tagging, Google Maps and AR displays all previous traffic accident fatalities (info, photos, etc.) at any given location in Moscow (by Leo Burnett Moscow). The hope is to the shock citizens into being more mindful drivers - App
How best to communicate
the VW Golf Bluemotion's low fuel consumption? VW’s (Norway) latest promotion
(by agency ‘Try’) uses Google Maps and Streetview to turn a car journey into a
game of roulette where users guess where the car will run out of fuel (in order
to win it.) – Website + Video
Building a Brand as a
Social ‘Movement’ – The MINI ‘Space’ Story
NFC technology meets Evernote - Tuchanote
takes NFC chips and produces them as “stickers” along with deploying an app to
link the NFC stickers to your Evernote
notes when you scan them – Video
Building a Brand as a
Social ‘Movement’ – The SCION ‘Art’ Story
The SCREEN ACTORS GUILD (SAG) Foundation's 'Storyline Online' Program gets notable SAG Members (i.e. Betty White, James Earl Jones) to read children’s bedtime stories - Website and Facebook
Eric Qualman, author of
Socialnomics delivers his take on the advent of the social media intern and ROI.
Ben & Jerry’s have
launched a clever new social campaign called “Fair Tweets“ that leverages your
unused twitter characters. The site and app (by Stink Digital) automatically
generate a relevant message to help promote World Fair Trade Day – Video
Yet another tool to add to
your social marketing toolset (if you're not already) - Instagram's pictures
can be tagged, aggregated, and repurposed (as demonstrated in this case via The Butler Bros own
website. This could make a nice campaign extension and create UGC. It's like
the Skittles homepage Twitter aggregator with photos – Video
The genius of 'Sneakerpedia' - Fatigued by traditional marketing messages, people are far more likely to get involved with a cause they connect with. So brands are increasingly investing in projects, not campaigns, to show what they stand for and encourage a more meaningful connection with audiences. Foot Locker's 'Sneakerpedia' website is a testament to moderating a discussion (and community) around vintage kicks – Website
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Facebook Redux - Reach Blocks,
Target Blocks, Brand Days, and Sponsored Groups
Reach Block - Is it
possible to reach 100% of your target audience on a given day using Facebook?
Believe it or not ‘Yes’. Facebook offers their equivalent of the homepage
takeover (called a ‘Reach Block’) – and it costs almost as much as a basic
homepage takeover on Yahoo and MSN (over $300,000/day). Facebook defines a 100%
reach block as “Reach blocks allow advertisers to reach all of a specified
demographic on a given day. Once a user sees the Engagement ad 5 times (the
frequency cap), they will not see that advertisement anymore, and your
remaining impressions reach other users in the target.” This has also been
positioned as a Brand Day.
Kellogg's, for example,
worked with Facebook to reach it's target audience of 18-24 year olds for the
launch of new cereal brand Krave through a range of engagement ads, including
Videos, Likes and Polls. Kellogg's was also able to reach 100% of its target
audience over a 24-hour period using Reach Blocks. (More - http://bit.ly/rrH2GV)
Target Block - A Facebook ‘Target
Block’ blasts targeted media lasting three continuous days giving more time for
users and their friends to engage and interact with your ad. Target Blocks
allow you to target a certain demographic (e.g., females, 18+) or geography
(e.g., NSW/ VIC).
Sponsored Groups - While anyone can create a Facebook Group, the sponsored groups provide additional functionality including customized navigation and a unique look & feel. Sponsored groups also usually include a significant media buy to drive traffic to the sponsored group page. Note: Costs are usually in the six figures for a three-month engagement.
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NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
