Urban Outfitters has made
their catalog social by creating interactive apparel photos and adding them to
fans' news feeds on Facebook - Internet
Retailer
Magazine publishers like
Hearst and Conde Nast are teaming up with their advertisers on social media to
engage with their readers online - Ad Week
Instead of focusing
strictly on financial-based ROI, KFC discuss how the brand is connecting with
fans and expanding customer service via social media - SmartBrief
Blurring the lines between alcohol-fueled fantasy and harsh reality has never looked less appealing. Bus company Movia’s website (www.byturen.com) lets you roll your mouse over any scene in the interactive video to see what you really look like when intoxicated – Website
Walgreens' back-to-school
campaign is encouraging students to visit and like their Facebook page for a
chance to win song downloads and backstage passes to OK Go's upcoming concerts -
Facebook
Ubisoft's “Driver” Augmented Reality (AR) Game
lets you race cars from the new release around just about anywhere you can
place a marker – Video
Kellogg's is
building a global CRM web portal that will include a preference engine that
allows fans to customize their own experience with their brands online - ClickZ
Washing detergent brand
Ariel has created a live game that allows fans to stain actual designer clothes
using a robot arm controlled by Facebook in real time The winning players are
then mailed their masterpiece to wash and wear as new - PSFK
Mercedes-Benz 125! Race App lets users
search Singapore for 5 Mercedes-Benz cars with QR codes. The fastest to find
all 5 win a pair of Grandstand tickets to the Singapore Night Race and a weekend
test drive with Mercedes-Benz - App and Video.
Brands like CVS, Rite Aid,
and Dunkin' Donuts are tracking their customer loyalty programs online to
better understand their customers' needs - DMNews
HSBC discuss the launch of
their new social media newsroom for journalists, bloggers, and online
commentators - HSBC Newsroom
‘Tagstand’ is the evolution of Near Field
Communication (NFC) technology. The platform allows a consumer with an
NFC-enabled device to touch his phone to a sticker to check in on Foursquare
one day and view a promotional video or product page the next – Website
The New York Times share
key learning’s and insights about their new Twitter handle (@NYTLive) that
gained over 22,000 followers in its debut last week - Poynter
Mattel shares their approach on how to engage boys of all ages via social media - Vimeo
Dunhill Augmented Reality (AR) Demo brings
print to life weaving the physical and virtual worlds together – Video
Levi’s New ‘Friends Store’ Social
Shopping Site integrated the Facebook “like” feature with every
product on the site so at a quick view, you can see the number of Facebooker’s
who like the item and also cast your own vote – Video
Carlsberg’s ‘Unbottle Yourself’ App/game
contains over 500 missions, each of which present a social challenge. Missions
that may scare you senseless but are intended to give you an incredible rush
when accomplished (and ideally associate said 'rush' with the brand) – Video
"Foursquaropoly" leverages Foursquare’s API and lets users "buy" real-world properties in order to create a Monopoly-style portfolio wherever you live – Video
NOTE: For more
articles and posts from the last week please visit us on Twitter at both @goodbuzz. If
you have info, articles, case studies, or other examples of participatory
marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for
you.
