Kraft Foods' Oreo brand is
celebrating its 100th birthday on Facebook and Twitter by encouraging fans to
submit personal videos, pictures, stories, and short animated films capturing
their own childlike moments - PR Daily
Kotex 'Womens Inspiration Day' uses
Pinterest to find 50 women (in Israel) and what inspires them. From there,
Kotex created individual inspiration packages using what each woman had on her
Pinterest Boards, turning them into gift boxes which were ultimately pinned and
blogged about - YouTube
Disney's Marvel Studios
announced they will offer advance screenings around the world for "The
Avengers" in cities where the movie has gained the most fans on Facebook -
Boston.com
Despite the hype, Facebook's Timeline
may not be the most exciting, or important change coming on March 30. Expanded
advertising opportunities may unlock the greatest potential for brands to grow
on Facebook - More
According to PhaseOne
Communications, Starbucks, Audi, McDonald's, Red Bull, and American Express
rank in the top most socially engaging brands due to their "idealized
self" brand message - MediaPost
The NHL and EA Sports are
teaming up to give fans the chance to choose the next athlete for the cover of
the new "NHL 13" game. Fans can then promote their top picks on
Facebook and Twitter with hashtag #NHL13Cover - ESPN
The Future of Profit is Purpose - The challenge that most
brands are facing today using social media is that their brands don’t stand for
anything. Certainly they make something or provide a service – but they don’t
stand for anything. Bottom line is that your own brand ‘movement’ needs social
media, but more than that it needs a higher purpose. At its core this is our
modern reality - Article
American Express is
finding success in social media by getting their fans' attention and gaining
their trust with three simple guidelines - Social Media
Today
This AIDS campaign leverages a
popular scam technique on Facebook to spread the “virus” of AIDS awareness.
Brazilian radio station Mix FM posted two very sexy videos featuring a gorgeous
man and a very hot girl. A lot of fans were attracted to the the videos and
watched them, not being aware that the videos, without their permission, were
automatically publicly posted on their Facebook timeline - YouTube
To mark their 140th
anniversary, Heineken has released a limited edition bottle that was designed
by winners of their global Facebook competition - Marketing
Magazine
The Four Seasons hotel in
Toronto has launched a memory book on Facebook for past and current guests to
upload their photos and personal stories - Luxury Daily
Does your social brand
need a mascot? Brand mascots are making a comeback thanks to social media as
marketers redeploy old characters in new ways, create fresh ones from scratch
and use digital media to spin out rich storylines not possible in the past - AdAge
IKEA: Multi-View Interactive Kitchen Stories
The Shorty Awards honored Walgreens, Volkswagen, CNN, Research In Motion, and more for the best work in social media channels, viral campaigns, websites, games, and applications - Shorty Awards
IKEA: Multi-View Interactive Kitchen Stories
The Shorty Awards honored Walgreens, Volkswagen, CNN, Research In Motion, and more for the best work in social media channels, viral campaigns, websites, games, and applications - Shorty Awards
Macy's is building an
interactive social community for their customers to give feedback and interact
with each other online - ClickZ
MatterPort is a startling
new technology that allows users to simply point a gun and create 3D maps of
their surrounding environment. Imagine the possibilities for its use in special
effects and even video game environments. Coming soon to a campaign near you - Vimeo
Some creative is worth
posting twice. ;) We love campaigns that integrate real-world social (api) data
to enhance the user experience (i.e. Intel's 'Museum of Me' and Toyota's
"Your Other You"). ‘Take This Lollipop' is a PSA for internet privacy
however that takes the concept to a whole new level – Take This Lollipop
Dubbed "The first
campaign using Torrents" - here's a clever Blood Donation drive in Russia.
The 'Torrent Your Blood' Campaign launched as a short film, complete with
microsite, trailers and social media to promote and amplify. The catch? Content
was only available via a torrent (just like a blood donation) – Video
Here's an interesting
online promotion for HomeSense
targeting women 25-54 with strong results. It was supported with both print and
radio - so well integrated and the appropriate engagement tools were used
(based upon the target technographic profile). What’s clear is that women
specifically love to demonstrate to other women how fashionable they are and be
validated for it (witness Pinterest) – Video Below.
Volkswagens
Social Gamification Promotion "Hitchhike with a like" awards points
and prizes for engagement and even a 2012 Beetle Trip across Europe. More - http://on.fb.me/GUSITi
This is remarkable - the
'World's First Virtual Shopping Store' opens in Korea. All the Shelves are LCD
Screens and users simply choose their desired items by touching the screen.
Once you've paid all items are delivered to your home – Image
When it comes to life,
what's the point of "business" anyways? Is there one? - http://bit.ly/HcW8mI - and what does a life
worth living look like in our modern reality? A great article by Umair Haque
(Director of Havas Media Labs and author of Betterness: Economics for Humans
and The New Capitalist Manifesto: Building a Disruptively Better Business.)
Target: Young males.
Product: Toyota Matrix. Forgive the age of this video, however, we've been
searching for any versions of it still online (for well over a year) - as the
original website (by Mekanism) was taken down when Toyota was sued for it. The
site used Facebook Connect and asks a few questions to extend an immersive
transmedia experience. Here’s the Case Study
Lowe
Brindfors (and B-Reel)
just released the second installment of 'Magnum Pleasure Hunt', which sees its
lady bonbon hunter frolicking through the streets of Soho, Paris, and Rio de
Janeiro. What do you think? Players
help her collect the goodies throughout the journey, which includes everything
from a Frogger-like street game and rides on scooters, surfboards and helium
balloons – Website
What Does
Social Media Need to Really Work? - Article
Whether a new meme or the Kony 2012 video - every
week there is something new that catches everyone’s attention. Ultimately viral
content needs to evoke an emotional response from a targeted audience that
motivates them to share it with their social networks. Ever wonder what it
takes for content to go 'viral'? – Check http://bit.ly/GZU2Vh
Pepsi Next is offering
their Facebook fans an internet taste test via a personalized video from the
Funny or Die improv crew - Facebook
Dell has updated their
IdeaStorm community platform to include more staff involvement, social media
integration, rewards for superstar contributors, and Storm Sessions --
real-time dialogue between representatives and members about specific issues - Forbes
P&G's Pepto-Bismol, Target,
and Walgreens are using social media data to guide their marketing efforts - Digiday
GE shares how they are
embracing social media through a "stock and flow" approach on
Facebook, LinkedIn, Twitter, and Pinterest - BtoB
Walmart is teaming up with
General Mills, ConAgra Foods, Kraft Foods, and The Kellogg Company to donate
more than 42 million meals to food banks around the country. Shoppers can
participate by entering product codes online, sharing a hashtag on Twitter, or
scanning a QR code on participating foods to generate the meals - Walmart
Community
McCormick has launched
their new Pinterest page with a themed "My Look Book" feature and
contest that encourages fans to create their own board of favorite recipes to
share - The New York
Times
MTV's Voices hub -- an
international platform that highlights positive and inspirational social
content -- has added the new "I Care" button for viewers to show and
share their support instead of using the traditional "like" button - Econsultancy
London-based department
store Harrods is giving fans the chance to inspire a famous window display by
designing their own store window idea on a Pinterest board - Luxury Daily
By launching their video
on Sharethrough - a social video distribution platform - Puma reached more
than 8,300 total social engagements and over one million views - MediaPost
NBC Philadelphia is
premiering a new show called "Life Around Home" that will choose its
subject matter based on posts to its Facebook and other social media pages - All Facebook
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