Two recent crowdsourcing
initiatives have shown different ways in which businesses can become more
social, opening up previously closed sides of the business to consumers. This
gives them the power to influence key decisions in product development,
customer service and more.
Proving that even the largest conglomerates can tap into the spirit of collaboration and transparency, Unilever has launched a new forum to gather suggestions for how it might grow its business while simultaneously reducing its environmental impact. Run in collaboration with global technology and IP marketplace, yet2.com, the Open Innovation Submission Portal provides visitors with a list of specific 'Challenges' and 'Wants'.
Proving that even the largest conglomerates can tap into the spirit of collaboration and transparency, Unilever has launched a new forum to gather suggestions for how it might grow its business while simultaneously reducing its environmental impact. Run in collaboration with global technology and IP marketplace, yet2.com, the Open Innovation Submission Portal provides visitors with a list of specific 'Challenges' and 'Wants'.
These include finding new
ways of preserving food naturally and bringing safe drinking water to the
world's poorest people. Unilever vets submissions and the most promising
partnerships pursued - be it with small technology startups or major
international organizations.
Meanwhile, Chilean fashion clothing brand Ripley has taken fashion photography out of the hands of the David Baileys and Mario Testinos of the world and into the hands of the public (via MRM, Santiago). With Rompela Flash Mob, the company invited amateur and professional photographers to take pictures of the Ripley models for their new catalogue.
Meanwhile, Chilean fashion clothing brand Ripley has taken fashion photography out of the hands of the David Baileys and Mario Testinos of the world and into the hands of the public (via MRM, Santiago). With Rompela Flash Mob, the company invited amateur and professional photographers to take pictures of the Ripley models for their new catalogue.
Participants didn't need to have a professional camera; some of them even took
their pictures with mobile phones. In order to participate, they just had to
get their Photographer Pass online. On set, the brand gave them everything they
needed to take the pictures: locations, eleven models, make-up artists, hairdressers,
assistants and fashion producers. Ripley also gave participants tips on taking
better photos on the brand's YouTube channel.
Rompela Flash(mob) - English version from MRM Santiago on Vimeo.
Participating photographers were asked to upload their photos at the campaign's website, where people could vote for their favorite ones. The three most popular photographers won a Canon SX40 camera. At the brand's Facebook page, photographers also competed for daily prizes of gifts cards valued at 50,000 Chilean pesos, exchangeable for Ripley outfits. On both the digital and the print fashion catalogues, each picture comes with the name of the person who took it and can be shared online through Facebook and Twitter.
Rompela Flash(mob) - English version from MRM Santiago on Vimeo.
Participating photographers were asked to upload their photos at the campaign's website, where people could vote for their favorite ones. The three most popular photographers won a Canon SX40 camera. At the brand's Facebook page, photographers also competed for daily prizes of gifts cards valued at 50,000 Chilean pesos, exchangeable for Ripley outfits. On both the digital and the print fashion catalogues, each picture comes with the name of the person who took it and can be shared online through Facebook and Twitter.
It's great to see brands
that have traditionally been comparatively closed - from the proprietary
corporate infrastructures of huge conglomerates to the exclusive world of the
fashion house - working in these kinds of open, collaborative ways. It makes
sense to give consumers a chance to become genuinely involved in the brand's
products and services, allowing them access to places previously off limits and
the power to influence companies in ways they couldn't before.
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