American Express' outline how they are
marketing to fans using Facebook, Foursquare, and Twitter - Ad Age
CBS has launched a social TV platform that will aggregate
content from Twitter and Facebook and allow fans to connect with actors and
each other - The Next Web
Victoria's Secret is using the DJ-focused music site
Thefuture.fm to share their models' favorite tunes and exclusive remixes on
Facebook and Twitter - Brandchannel
In their latest Twitter campaign, Playboy rewarded users
for retweeting their posts with brand messages of girls revealing more and more
skin - Simply Zesty
Kit Kat's new application is attempting to
relieve their fans' stress of maintaining their personal social media presence
by automatically updating their statuses on Facebook, Twitter, and LinkedIn - Canada.com
Univision talks about how they're
engaging fans on Facebook with their new social video network - Lost Remote
Viceroy Hotel Group has launched a Pinterest page
that features three boards highlighting their interior design, wedding
ceromonies, and cuisine -- all aimed at bringing customers closer to the
lifestyle and inspiration the brand has to offer - Hotel Interactive
Klondike is inviting users to their new
Flavor Chamber app to see what their ice cream treats are made of by virtually
destroying them and sharing the results with friends on Facebook - Creativity Online
Nutella's new case study shows that their
Facebook ad campaign outperformed their TV ad campaign in terms of positive ROI
and total reach - Scribd
Zales and 1-800-Flowers.com share
their marketing strategies on Facebook during one of the highest-grossing
holidays of the year -- Mother's Day - Adweek
The NHL's new social TV application gives hardcore fans a
new layer of engagement and more casual fans a chance to get more involved in
the game - Lost Remote
Discovery Communications' Director of
Digital Communications and Social Media, Amber Harris, shares how truly getting to
know your audience on Facebook leads to better engagement, sharing, and reach -
PR News
ESPN is working with Twitter to create branded campaigns
around televised sporting events. Their first program for the NBA finals called
"GameFace" encourages fans to tweet their best game face photo for a
chance to win on-air coverage - B&C
The Men's Wearhouse is encouraging fans to upload
photos and videos of their own personal style on Facebook for a chance for
their wardrobe to be included in their weekly roundup fashion video - DMNews
Snack Factory's Pretzel Crisps brand is
releasing new branded video content on their YouTube page to introduce their
new mascot - MediaPost
T-Mobile has created a contest called
"Tweet Races" that challenges their followers to tweet as much as
possible with a #4GTweets hashtag - TmoNews
For their 30th birthday, The Weather Channel has
redesigned their website to include a variety of personalized social media
components - TechCrunch
Beauty brands Procter & Gamble, Estee Lauder
Companies, Lush, and Lancome are bringing back discontinued
products based on fans' feedback on social media - The NY Times
Chico's FAS is launching a goodwill campaign
that will make donations and send "Get Well" cards to ill children
via their new Facebook application - ClickZ
McDonald's Germany introduced the first crowdsourced burger to sell
as a result of over five million votes in their "Mein Burger"
campaign - PSFK
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