Peugeot is finding success in growing their social media
fanbase by connecting their new Pinterest activity to their already-established
Facebook and Twitter accounts - Brandflakes
for Breakfast
Dunkin'
Donuts is rewarding their most loyal
fans by alerting them of a new product launch on Twitter with the chance to win
samples and other prizes - MediaPost
The New York Giants are
rewarding that loyalty in impressive fashion — with an augmented reality app
that lets fans virtually try on and snap photos with the team’s Super Bowl
rings and trophy using GoldRun
– Article
Apparently Russians aren't
too adept at parking cars - so online Russian newspaper “The Village” developed a clever app designed to highlight
the douchery in real-time. Intended to publicly shame drivers, the app allows
users to take a photo of the car whereby image recognition technology
identifies the owner via their license plates and shames them in real-time
using ad banners and media placements on popular websites in Russia – Video
Red
Bull's “Beat Suite Tweets” project is
turning fans' tweets into mini soundclips that can be shared in social media.
Earlier in the month the unique sounds were performed in a live concert in
Melbourne, Australia - Popsop
To support Nissan's
LEAF (electric car) launch - this ambient installation urges viewers to
wonder what life would be like without Gas? To do this they re-purposed nearly
40 unique, interactive gas-pumps ranging from a mini-putt to a piano – Video
Coca-Cola (Columbia) recently set out to promote their new
online radio station 'Coke FM' using a popular local band they suspended over
50m above the stage. To get the band down to ground level, the crowd had to
download songs from the band’s latest album on the Coke FM mobile site.
Downloading the songs lowered the band to the stage. The results? Over 50,000
downloads in just one hour – Video
NASCAR is working with
Twitter to turn the #Nascar hashtag into a virtual pit stop of current racing
photos and tweets for fans to share - Adweek
With social media, you can
tag your friends in pictures, and you can 'check in' to whatever spot you're
visiting. And now, you can name check your clothes too, with new app TagBrand.
The app, which originated Russia and is launching in English this week, lets users upload photos of their
outfit, then add a visual tag of what brand each item is. These are known as
'brand-ins' (as opposed to 'check-ins'.) People can then comment or vote on the
items their friends are wearing, and the site is also e-commerce enabled, with
links to the retailer to buy the brand featured – Website
Chuck
E. Cheese's is broadening their social
media presence online to connect with their target parent audience - Information
Week
Golfers can improve, track
and share their golf games with NG360 - a new app developed for Nike
(by Blast Radius)
that is designed to take Golf into the digital era. As well as a 'my game'
feature which lets golfers track their statistics and motivates them by
awarding trophies when they beat their personal bests, the app lets them upload
and compare video of their golf swing with friends and Nike Golf athletes; get
personal coaching from PGA Teaching Professional instructors and get into shape
with a training system specifically tailored to golf. There are also product
recommendations and links to all the latest golfing gear – Website
Beam share how they are adopting digital marketing and
video content to connect with their social networking consumers in the spirits
industry - eMarketer
The Chicago Cubs and other MLB teams are
hosting social media nights at the ballpark to connect with and reward their
loyal Facebook and Twitter fans - The NY Times
Johnson and
Johnson released a Band-Aid
Magic Vision Augmented Reality (AR) App (by JWT
New York) designed to distract kids from their cuts and grazes by letting them
interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting
your iPhone back – Article
KLM's online seatmate-picking system
has officially launched under the moniker 'Be My Guest'. The website lets you
view the Facebook and LinkedIn profiles of your fellow passengers (and choose
your seat accordingly.) Now you don't have to bribe the ticket agent to sit
next to that the hot blonde – Website
Bar
Aurora (and Ogilvy Brazil) return with another
stunt to remind people they've had too much to drink - this time using the
Karaoke machine. Performers at the bar sing into a special microphone hooked up
to a breathalyzer - so the audience can not only
hear their voices, but also how much the singers have had to drink. Previous
exploits from the partnership include an effort involving a $73,000 bar tab and a drunk valet who tries to make off with
customers' wheels – Video
Analog
Devices is using their social media
properties to promote their giveaway that's generating excitement and leads - YouTube
Remember that craze for
dancing babies a few years ago? Huggies latest app (by Ogilvy Chicago and Luxurious Animals) is
letting you can create your very own. To promote its new line of
Hawaiian-themed diapers, the brand has launched a Facebook app called 'Hula
Baby'. Users upload photos of their baby, choose a diaper and create a
shareable video - App
Volkswagen's most recent effort (by Ogilvy Beijing and Ogilvy
Hong Kong,) attempts to educate the general public about how little energy is
required for a VW Golf EV to run.
The promotion uses augmented reality to compare the electricity required
by the VW car to that needed by everyday household appliances - Video
Microsoft has launched their new social network called So.cl
for students to use as a research tool and to share information on a variety of
topics - CNET
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