- Use your chosen keywords often (but not too often.) A good rule of thumb is to use keywords once or twice for every 100 words.
- Bold or italicize your keywords. The Googlebot pays more attention to words that are in bold or italics.
- Use keywords in your URL. This is easy to do when you create different pages on your site. Just name the pages with keywords.
- Use keywords in your page titles.
- Use keywords in your html meta description for each page on your site.
- Enter the html meta keywords in your html code for every page on your site.
- Regularly add NEW content to your site with your chosen keywords. (Note: The 2011 Google “Panda update” changed the Google search algorithm to favour sites with NEW content.)
- Use H1, H2, H3, and html heading tags. Put your keywords here, the googlebot pays close attention to these html tags.
- Resubmit your xml sitemap to the search engines (do this whenever you add new content or make changes to sites), as this speeds up the googlebot. Normally the googlebot will visit you within 24 hrs if you submit your xml sitemap. Alternatively, you can simply wait and the googlebot will visit you. This generally takes a month or two.
- Integrate Social Media API's into your website and ensure your posts are on-brand and on-message (relevant to your keywords).
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