Top 10 Ways To Improve Digital Experiences

Before jumping in with fixes, companies must determine the best opportunities
To find improvement opportunities that will have the biggest impact on the customer experience and business metrics, companies need to start their digital improvement projects by analyzing web and app analytics, operational data, and multiple forms of customer research.

Great digital experiences don’t happen By accident - They must Be actively designed
Firms need to take a rigorous approach to digital improvement projects. This
means learning -- and then sticking to -- a user-centered design process that includes research, analysis, ideation, prototyping, and testing. Digital teams that need help in this area can tap into a variety of external research and design agencies.

Digital experience improvement projects must support established Business objectives
To maximize digital budgets and ensure ongoing funding, companies need to deliver web, mobile, and tablet touch-points that align with core brand attributes and support business objectives such as cost savings, revenue generation, and loyalty building. Key to this work: creating a unified customer experience.

✔ TOP TEN WAYS TO OPTIMIZE YOUR WEBSITE USING KEYWORDS

Here are our tried and true methods for achieving highest keyword ranking on search engines:

1. Use your chosen keywords often (but not too often.) A good rule of thumb is to use keywords once or twice for every 100 words. 
2. Bold or italicize your keywords. The Googlebot pays more attention to words that are in bold or italics. 
3. Use keywords in your URL. This is easy to do when you create different pages on your site. Just name the pages with keywords. 
4. Use keywords in your page titles. 
5. Use keywords in your html meta description for each page on your site. 
6. Enter the html meta keywords in your html code for every page on your site. 
7. Regularly add NEW content to your site with your chosen keywords. (Note: The 2011 Google “Panda update” changed the Google search algorithm to favour sites with NEW content.) 
8. Use H1, H2, H3, and html heading tags. Put your keywords here, the googlebot pays close attention to these html tags. 
9. Resubmit your xml sitemap to the search engines (do this whenever you add new content or make changes to sites), as this speeds up the googlebot.  Normally the googlebot will visit you within 24 hrs if you submit your xml sitemap. Alternatively, you can simply wait and the googlebot will visit you. This generally takes a month or two. 
10. Integrate Social Media API's into your website and ensure your posts are on-brand and on-message (relevant to your keywords).

Of course you must have a few tricks of your own to share?  If so inclined, please forward to info@goodbuzz.ca

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