Quiksilver's Director of Internet Marketing, George Weetman, talks about
how they achieved their viral social media successes - iMedia Connection
Target made their fans' tweets about everyday products
into a tongue-in-cheek fashion show for their "Everyday Collection."
- Brandchannel
Budweiser is asking their Twitter followers to name the new
baby Clydesdale who starred in their Super Bowl ad - Adweek
Kraft Foods has launched their #DinnerNotArt campaign which
allows fans to create digital noodle art that will become real noodle donations
to Feeding America - Direct Marketing News
Honda is highlighting six inventors with live tweet
chats, interviews posted to Facebook, and Pinterest boards dedicated to new
innovations - House of Japan
Audi talks about their social media strategy during the
Super Bowl that led to a very timely and engaging tweet - Outspoken
Media
Planters is launching a Facebook app that will let their
fans send sexy Valentine's Day e-cards to their friends featuring their mascot,
Mr. Peanut - Daily Markets
GE is
transforming the Ryan Gosling "Hey Girl" memes into Thomas Edison one
liners - Contently
Several brands showed
their agility during the Super Bowl blackout and earned tons of fan engagement,
including Oreo, Tide, and Jim Beam - Digiday
Frito-Lay consumers can vote for the next Lay's flavor
created by their social media fans' top crowdsourced recipes - ABC News
Walgreens talks about how they use Facebook and mobile apps
to keep their brand relevant for younger audiences - Ragan
State Farm, Chobani, and Wells Fargo are highlighted for
using their social media platforms as a means to provide excellent customer
service - Business 2 Community
Gillette is asking women to participate in their social
experiment to see if stubble is a turn off for kissing and to share their
thoughts on social media - ClickZ
Arby's has launched their "Fan of the Week"
campaign in celebration of reaching 2,000,000 Facebook fans - RestaurantNews.com
Diet Coke has hired pop singer Taylor Swift as their
"program ambassador" to bring in more social media engagement from
her huge fan base - Ad Age
Wrangler made a series of interactive artworks featuring
their new collection sharable on Facebook, Twitter, and Pinterest - Adverblog
LYSOL explains
how Facebook has proven to be cost effective - Ad Age
Each Monday, AT&T is re-airing their own version
of a Vampire Diaries episode on Facebook featuring fans' tweets and the best
scenes voted by viewers on social media - PSFK
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