2011 Cannes Cyber Lions: The Winning Case Studies - Collection
As a part of their "We Speak Success" campaign, Hilton Garden Inn's Facebook page is offering electronic greeting cards for fans to send to friends while out of town- Travel Pulse
People and organizations are reordering their priorities and causing global change across a range of interconnected space. In this instance, BECK’S support of the Arts, the ‘Green Box Project’ and the world's first globally networked augmented reality (AR) Gallery + Video
To stop Japanese kids from going completely ape-shit (understandably) Masashi Kawamura devised the ‘Tiny Riot’ app that combines the accelerometer, microphone, camera, and a rambunctious metal track to turn the iPhone into an aggressive instrument. The app even records video of your "tiny riot" and uploads it to a dedicated site - App
Kraft Foods is listening to what fans are saying about their products on Twitter and Facebook in order to spruce up their less-popular brands- The Wall Street Journal
Fear not - the "Wheel of Concept" (by Tribal DDB) comes to the rescue when you need a creative concept. Just spin the wheel and a concept will be developed for your needs. Thank them later. ;) Incidentally, Tribal links this page to their job postings for some extra traction – Website
Intel is continuing to create unique online social experiences like no other with their new interactive YouTube video, "The Escape." Users can connect with Facebook to further personalize the video and include their friends in the experience- The Next Web
The “why of buy” is a trillion dollar question. Here’s a good WHITE PAPER (by Buyology Inc.) on “Leveraging the Subconscious to Drive Transformational Growth”. Also, after six years and $8 million in global research, here are your Top Ten Brand Relationship Activators
In honor of the new Captain America movie, Dunkin' Donuts and Baskin Robbins are asking fans to nominate and vote for their real soldier and veteran heroes on Facebook- Boston Herald
Brands like TOMS Shoes, Toyota, and more are growing their fan-base with clever give-a-ways on Facebook, Twitter, and YouTube- Social Media Examiner
This Infographic (from get satisfaction) offers interesting insight into why people follow brands in the social media space. Who knew that over 97% of people say that social media has influenced their decision to make a purchase of a brand or product – Infographic
Amway discusses the importance of localizing Facebook pages in terms of language, customs, and merchandise- ClickZ
Procter and Gamble's Bounty brand is connecting with new fans in the social media game space. Since their social in-game advertisement debut in mid-June, they've added over half a million fans to their Facebook page- Ad Age
Vodafone's "Facebook vs Hamilton" Case Study- How to leverage Formula One and Lewis Hamilton to mark the release of an upgraded mobile data network? Vodafone Nederland's clever social activation (by Achtung!) garnered incredible results - Video
The Internal Revenue Service shares how the IRS is moving social media forward in a sensitive environment- Vimeo
The "Twitter Job Hustle" – This clever campaign by creative team Bas van de Poel and Daan van Dam in an attempt to get work at a leading advertising agency – Video
Pringles "Crunch Band" Case Study – To tie in with the festival season, Pringles wanted to create something playful that could connect with their audience – Video
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
Neiman Marcus is launching their new Rachel Zoe Collection with a unique interactive Facebook challenge that encourages fans to share their own fashion submissions with friends. - PRWeb
A virtual Milla Jovovich serves as shoppers' guide through Ermenegildo Zegna's new 3D virtual store - a two-floor digital boutique, where you can browse and actually buy items. The project was notably designed by James Lima (a visual consultant on Avatar) - Website
Job searching is going social with Monster's recently launched BeKnown -- an application that lets users set up a professional network on Facebook. - Forbes
Bing + Jay-Z 'Decode' Case Study of the Microsoft 'Bing' and Jay-Z's 'Decode' launch (by Droga5) that garnered an 11.7% increase (Bing) in one month and over 1.1 billion media impressions - Video
Discovery look at how their social media team regularly engages over 36 million fans on their 70 Facebook pages. - All Facebook
BMW 1M - Helipad - MPowered Performance - Part 2 - BMW Canada have released their second video (BMW 1M vs Helipad), which has had over 50,000 views (at time of posting) in a few short days - Video
World of ‘Fourcraft’ - The boroughs of New York City become the playing field for a giant game of digital Risk called 'World of Fourcraft'. Fourcraft was conceived during Game Hack Day NYC 2011 and requires players to log in to the game site, swear their allegiance to a specific NY borough, then 'check in' via Foursquare to conquer various neighborhoods’ – Website
Aunt Jemima brand is engaging fans with Twitter parties, blogger breakfasts, and Facebook goodies -- including coupons, recipes, photos, and behind-the-scenes videos. - Adweek
Microsoft has created a new way of sharing advertisements using Xbox's voice command feature. Users simply say "Xbox tweet" during an ad and the message is sent to friends via Twitter. - The New York Times
PEUGOT's "Take the Car" Campaign - Peugot’s website's (by Volt Stockholm) visitors were challenged to click and hold their mouse button on a car they wanted—and the person who held on the longest (some lasted up to 15 hours) got to drive it for a week – Video
Carnival Cruise Lines used Facebook to run a quiz-based sweepstakes that featured 11 videos with cruise director interacting with fan questions and posts. - ClickZ
Are your font choices lacking inspiration of late? 'So you need a Typeface' is a project by Julian Hansen that will hopefully assist – Infographic
Social Media Revolution (V3.0) - Here's something to add to your deck - the latest (V3.0) installment of Socialnomic’s “Social Media Revolution” completely updated with the latest statistics (as of June 2011) – Video
Beginning with the Dave Matthews Band Caravan, Jeep is touring with a variety of artists this summer and posting live tweets and updates along the way. - PR Newswire
Farmers Insurance's return to FarmVille gained them a record-breaking 2 million new fans on Facebook in just 24 hours. - Why Farmers Platinum?
TESCO's (Korean Subway) Virtual Store Promotion - Korean consumers and TESCO grocery stores via a virtual store shelf and subway stations. Users simply scanned the QR code of the product and the products will be delivered to the customer’s door the same day – Video
American Express customers can now link their cards to their Foursquare account for special offers at participating restaurants and retailers. - Fast Company
DELTA AIR LINES' share how they are engaging with customers in new ways using social media. - Vimeo
Diesel's 'DSLTAG' Campaign - A Cannes Future Lions 2011 finalist - this innovative platform lets you promote your favourite band by creating your own Diesel T-shirt with a customizable QR code (linked to a Grooveshark playlist) - Video
Have you ever wondered how the rest of the world uses Social Media? Infographic
"The Verbalizer" - Breakfast NY takes Google's Voice Search for a Spin building an open source dev board to inspire people to build their own useful and wacky contraptions to take Google’s Voice Search to another level – Video
The 'BUMP-A-SMOKE' App by Miami Ad School students leveraged existing technologies (‘Bump’), solved the problem, and garnered some (good and bad) attention in the process - Overview
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
Molson Coors is encouraging fans to join their ‘Molson Canadian Red Leaf Project’ by volunteering at summer events, planting virtual trees (that will later translate into real trees), and sharing their green citizenry on Twitter and Facebook - Red Leaf Project
Sony and Intel are teaming up to challenge fans in ‘Project Shiphunt’ -- an online game involving Google Earth where players use virtual sonar to search the oceans for sunken treasure - Facebook
Volkswagen’s ‘Think Blue’ initiative aligns like-minded people – More
Oakley's "You Vs _" Experience -Campaign pits you against sponsored riders in a clever, collaborative, competitive, interactive POV, socially integrated experience. Bravo Big Balls and rehabstudio, London - very impressive work – Website
'The Science of Social Timing' - When is the optimal time to post your content? This Infographic on Social Timing' should help - More
Southwest Airlines discusses how they are connecting with customers by sharing behind-the-scenes and breaking news stories - Social Media Examiner
’Pay with a Tweet’ - A social payment system - 'The world's first social payment system' - Christian Behrendt and Leif Abraham Pay with a Tweet idea got 13,000+ downloads in the first 24 hours, and the 'Pay With A Tweet' button is now used by brands like Greenpeace and Microsoft – Website
eBay is launching a social sharing function that allows users to find products and drag them to their Facebook page where friends can vote and offer comments on the selection - DMNews
MINI MAPS - Google Maps Racing Advergame - Here's a cool Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials via a Google Maps mash-up (by DDB Paris & Unit9) – YouTube or English version also available.
For those not allowed to social network while at the office, Diesel has created a "Be Stupid at Work" application that disguises your Facebook account as an Excel spreadsheet - Adweek
Google has launched "Me on the Web" -- a social networking profile that allows users to manage all of their social network accounts from Google's social networking profiles - ReadWriteWeb
ASOS Fashion Marketplace – “The Global Fashion Democracy” by Profero is the UK’s largest fashion store. Here’s their new website.
After reaching over 10 million users, Foursquare announced its most popular brands, including Old Navy, Bank of America, 7-Eleven, The Home Depot, and Target - Foursquare
McDonald's is challenging New York's boroughs and surrounding metro communities to see which neighborhood can participate the most on Foursquare, Twitter, and Facebook during their "Toast Your Town" campaign - ClickZ
Hotels.com's latest campaign (www.tripyourface.com) is like "Elf yourself" on steroids. It's a clever, collaborative, and socially integrated experience that let's you and your friends travel to Vegas to star in a Vanilla Ice video and attend an after-party tickle-fight with Dennis Rodman!? Equally wonky 'trips' are available in NYC and Paris. Hmmmm – Website
GE is using Instagram and Tumblr to give fans a unique inside look at their research labs, manufacturing plants, and archives from the last 130 years - The GE Show
Using Facebook 'Places' to Recycle - Coca-Cola (Israel) added over 10,000 new “recycling bins” to the Facebook Places index, and challenged fans to check-in at any recycling bin and take a photo of themselves to help promote social recycling –YouTube
USA TODAY shares how they made charity cooler than Justin Bieber with their #AmericaWants Twitter campaign - Vimeo
If you (like many of our co-workers) are now hacking KINECT and creating all new gesture-based applications to delight and amaze - you're going to like these - http://bit.ly/msaakw and http://bit.ly/iY3T3R.
Intel presents "The Escape" – An immersive, interactive and extremely well executed experience with intelligent use of social (collaboration and integration), QR codes, mobile and more - YouTube
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
Vodafone's "Facebook vs Hamilton" Case Study- How to leverage Formula One and Lewis Hamilton to mark the release of an upgraded mobile data network? Vodafone Nederland's clever social activation (by Achtung!) garnered incredible results - Video 
