For Shark Week, Discovery Communications has launched their new mobile app that allows fans to discuss the on-screen action via Facebook and Twitter - Lost Remote
Skincare brand NIVEA is using interactive video and augmented reality apps on their Facebook page to let fans "Co-Star with Rihanna" and share with friends - DMNews
The Screen Actors Guild (SAG) Foundation's 'Storyline Online' Program gets notable SAG Members (i.e. Betty White, James Earl Jones) to read children’s bedtime stories - Website and Facebook
In honor of their 100-year anniversary, GM's CHEVROLET is encouraging fans to share stories of their favorite Chevy memories on Facebook - MediaPost
A part of SAMSUNG and INTEL''s 'Boosted' campaign - "Tweetcracker" is a Twitter-based code-cracking game (created by the Barbarian Group.) Users attempt to crack a 10-digit safe code (up to three times a day) using the hashtag #tweetcracker to win $10,000 – Website
RED LOBSTER is bringing their story to Facebook and YouTube with unscripted, real videos of the fisherman, workers, and customers behind the restaurant - New York Times
Procter & Gamble's OLD SPICE brand is firing up again with a video popularity battle between the infamous "Old Spice Guy" and Italian stud, Fabio. Please put us out of our misery - YouTube
ESPN's new upgraded video player allows fans to share video clips on Facebook and Twitter from within the video - Sports Video Group
WHOLE FOODS is teaming up with upstart natural meals brand Saffron Road to connect with Muslims on Facebook, Twitter, and blogs during Ramadan - ClickZ
JELL-O'S "Pudding Face" billboard in New York City is reflecting the world's online mood by monitoring the number of smiley and frown emoticons posted to Twitter - Adweek
IBIZA RFID-Facebook Integration Experience - To digitally amplify the experience - the Ushuaïa Beach Hotel in Ibiza set up numerous RFID points that activate different rewards - some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe from the events - Video
The Nike+ equivalent for swimmers, Speedo has launched the "Speedo Pace Club" where fans and athletes alike can watch training videos, track their workouts, earn achievement badges, and connect with each other on Facebook and Twitter – Video + Market Watch
The MLB's 'Always Epic' Campaign (aka the current ‘DQ’ shtick as applied to Baseball) uses San Francisco Giants' Pitcher Brian Wilson's beard for plot-points – Website
Product Placement Tactics Online - Product Placement tactics help optimize conversions online. Read more to understand how consumer perception and product placement can alter the user experience – Article
Japanese clothes retailer Uniqlo’s 2010 "Lucky Counter" promotion amplified brand activities on Twitter by reducing the price of clothing pieces every time someone uses the hashtag #luckycounter – Overview
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
American Eagle Outfitters is asking fans to submit their best photos of themselves wearing AE denim on Facebook and Twitter for a chance to be the retailer's next model. - mfrtech.com
Volkswagen’s Virtual Cabriolet Augmented Reality (AR) App - How do you amplify activities and peak interest in a Volkswagen that isn’t available yet? Having Total Immersion develop an extremely detailed virtual Augmented Reality (AR) version that users can play with on their mobile and iPad is definitely a great start – More
This clever Royal New Zealand Airforce “Real World” YouTube Experience lets you pilot an NH90 helicopter over rural New Zealand –More
Applebee's discuss how Facebook Places could expand the "local social" marketing space for large chains. - Nation's Restaurant News
Toyota - Imagine a mobile game/app that makes riding in a Toyota extra fun for kids - by letting them in on the driving action!? "Backseat Driver" (by agency 'Party') utilizes the iPhone's GPS to create a fantasy driving route for kids that mirrors what's happening on the actual road - scoring points by picking up objects encountered along the way- More
American Express's newest application -- Link, Like, Love -- is offering customers discounts for relevant Facebook likes and check-ins. - Forbes
Intel and Toshiba's latest effort is a "social film experience" directed by D.J. Caruso, starring Emmy Rossum and YOU - Website
HUGO BOSS TV lets users control this interactive film through simple head movements (picked up via their webcam and real-time head-tracking technology). Each movement integrates new layers of colour and motion into the film for a dynamic experience – YouTube
Find out how Gap is basing their digital efforts on three themes -- discovery, engagement, and advocacy - MediaPost
Subway is teaming up with MTV to feature new artists on their Facebook page with music videos, interviews, promos, and live streaming concerts. - ClickZ
Stolichnaya Vodka is sponsoring a regional battle of the bands contest in which fans can listen to and vote for their favorite music on Stoli's Facebook page. - Popsop
Swarovski Crystal has created their first interactive Facebook campaign to promote their new Hello Kitty line of products. - Ragmag
These 'TOP TEN BRAND ACTIVATORS' (by Buyology Inc) are the result of six years and eight million dollars in global research to define the deep conscious and subconscious drivers of the relationship between consumers and brands - Overview
GMC and Buick are letting fans virtually customize their own cars on Facebook to share and compare with friends. - Market Watch
REI is decentralizing their Twitter approach and assigning new handles to 53 local markets to better appeal to their customers' needs. - Ad Age
The U.S. Navy shares how they approached several recent, high profile episodes where public debate manifested itself on Navy social media properties. - Vimeo
To support the launch of Transformers 3, a social ‘advergame’ called “Web Wars” was created (by Creative Partnership) that turns the entire web into your personal battlefield. The clever app let’s you challenge Facebook friends, unlock new weapons, features and badges while you climb the global leader board - Site
This AR experience uses Xbox Kinect to map the video data - then uses the String Augmented Reality SDK to display (what looks and feels like) 3D video (activated by a QR code.) – More
If you (like us) didn’t get to CANNES in 2011, don’t worry, Jesse Desjardins has created these two great presentations highlighting the best slides and points from the entire CANNES LIONS advertising festival, with the first already racking up about 120,000 views – More - Also from Cannes, here’s the Top 100 Presentation Points.
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
2011 Cannes Cyber Lions: The Winning Case Studies - Collection
As a part of their "We Speak Success" campaign, Hilton Garden Inn's Facebook page is offering electronic greeting cards for fans to send to friends while out of town- Travel Pulse
People and organizations are reordering their priorities and causing global change across a range of interconnected space. In this instance, BECK’S support of the Arts, the ‘Green Box Project’ and the world's first globally networked augmented reality (AR) Gallery + Video
To stop Japanese kids from going completely ape-shit (understandably) Masashi Kawamura devised the ‘Tiny Riot’ app that combines the accelerometer, microphone, camera, and a rambunctious metal track to turn the iPhone into an aggressive instrument. The app even records video of your "tiny riot" and uploads it to a dedicated site - App
Kraft Foods is listening to what fans are saying about their products on Twitter and Facebook in order to spruce up their less-popular brands- The Wall Street Journal
Fear not - the "Wheel of Concept" (by Tribal DDB) comes to the rescue when you need a creative concept. Just spin the wheel and a concept will be developed for your needs. Thank them later. ;) Incidentally, Tribal links this page to their job postings for some extra traction – Website
Intel is continuing to create unique online social experiences like no other with their new interactive YouTube video, "The Escape." Users can connect with Facebook to further personalize the video and include their friends in the experience- The Next Web
The “why of buy” is a trillion dollar question. Here’s a good WHITE PAPER (by Buyology Inc.) on “Leveraging the Subconscious to Drive Transformational Growth”. Also, after six years and $8 million in global research, here are your Top Ten Brand Relationship Activators
In honor of the new Captain America movie, Dunkin' Donuts and Baskin Robbins are asking fans to nominate and vote for their real soldier and veteran heroes on Facebook- Boston Herald
Brands like TOMS Shoes, Toyota, and more are growing their fan-base with clever give-a-ways on Facebook, Twitter, and YouTube- Social Media Examiner
This Infographic (from get satisfaction) offers interesting insight into why people follow brands in the social media space. Who knew that over 97% of people say that social media has influenced their decision to make a purchase of a brand or product – Infographic
Amway discusses the importance of localizing Facebook pages in terms of language, customs, and merchandise- ClickZ
Procter and Gamble's Bounty brand is connecting with new fans in the social media game space. Since their social in-game advertisement debut in mid-June, they've added over half a million fans to their Facebook page- Ad Age
Vodafone's "Facebook vs Hamilton" Case Study- How to leverage Formula One and Lewis Hamilton to mark the release of an upgraded mobile data network? Vodafone Nederland's clever social activation (by Achtung!) garnered incredible results - Video
The Internal Revenue Service shares how the IRS is moving social media forward in a sensitive environment- Vimeo
The "Twitter Job Hustle" – This clever campaign by creative team Bas van de Poel and Daan van Dam in an attempt to get work at a leading advertising agency – Video
Pringles "Crunch Band" Case Study – To tie in with the festival season, Pringles wanted to create something playful that could connect with their audience – Video
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
Neiman Marcus is launching their new Rachel Zoe Collection with a unique interactive Facebook challenge that encourages fans to share their own fashion submissions with friends. - PRWeb
A virtual Milla Jovovich serves as shoppers' guide through Ermenegildo Zegna's new 3D virtual store - a two-floor digital boutique, where you can browse and actually buy items. The project was notably designed by James Lima (a visual consultant on Avatar) - Website
Job searching is going social with Monster's recently launched BeKnown -- an application that lets users set up a professional network on Facebook. - Forbes
Bing + Jay-Z 'Decode' Case Study of the Microsoft 'Bing' and Jay-Z's 'Decode' launch (by Droga5) that garnered an 11.7% increase (Bing) in one month and over 1.1 billion media impressions - Video
Discovery look at how their social media team regularly engages over 36 million fans on their 70 Facebook pages. - All Facebook
BMW 1M - Helipad - MPowered Performance - Part 2 - BMW Canada have released their second video (BMW 1M vs Helipad), which has had over 50,000 views (at time of posting) in a few short days - Video
World of ‘Fourcraft’ - The boroughs of New York City become the playing field for a giant game of digital Risk called 'World of Fourcraft'. Fourcraft was conceived during Game Hack Day NYC 2011 and requires players to log in to the game site, swear their allegiance to a specific NY borough, then 'check in' via Foursquare to conquer various neighborhoods’ – Website
Aunt Jemima brand is engaging fans with Twitter parties, blogger breakfasts, and Facebook goodies -- including coupons, recipes, photos, and behind-the-scenes videos. - Adweek
Microsoft has created a new way of sharing advertisements using Xbox's voice command feature. Users simply say "Xbox tweet" during an ad and the message is sent to friends via Twitter. - The New York Times
PEUGOT's "Take the Car" Campaign - Peugot’s website's (by Volt Stockholm) visitors were challenged to click and hold their mouse button on a car they wanted—and the person who held on the longest (some lasted up to 15 hours) got to drive it for a week – Video
Carnival Cruise Lines used Facebook to run a quiz-based sweepstakes that featured 11 videos with cruise director interacting with fan questions and posts. - ClickZ
Are your font choices lacking inspiration of late? 'So you need a Typeface' is a project by Julian Hansen that will hopefully assist – Infographic
Social Media Revolution (V3.0) - Here's something to add to your deck - the latest (V3.0) installment of Socialnomic’s “Social Media Revolution” completely updated with the latest statistics (as of June 2011) – Video
Beginning with the Dave Matthews Band Caravan, Jeep is touring with a variety of artists this summer and posting live tweets and updates along the way. - PR Newswire
Farmers Insurance's return to FarmVille gained them a record-breaking 2 million new fans on Facebook in just 24 hours. - Why Farmers Platinum?
TESCO's (Korean Subway) Virtual Store Promotion - Korean consumers and TESCO grocery stores via a virtual store shelf and subway stations. Users simply scanned the QR code of the product and the products will be delivered to the customer’s door the same day – Video
American Express customers can now link their cards to their Foursquare account for special offers at participating restaurants and retailers. - Fast Company
DELTA AIR LINES' share how they are engaging with customers in new ways using social media. - Vimeo
Diesel's 'DSLTAG' Campaign - A Cannes Future Lions 2011 finalist - this innovative platform lets you promote your favourite band by creating your own Diesel T-shirt with a customizable QR code (linked to a Grooveshark playlist) - Video
Have you ever wondered how the rest of the world uses Social Media? Infographic
"The Verbalizer" - Breakfast NY takes Google's Voice Search for a Spin building an open source dev board to inspire people to build their own useful and wacky contraptions to take Google’s Voice Search to another level – Video
The 'BUMP-A-SMOKE' App by Miami Ad School students leveraged existing technologies (‘Bump’), solved the problem, and garnered some (good and bad) attention in the process - Overview
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
