Friday, 9 September 2011


Urban Outfitters has made their catalog social by creating interactive apparel photos and adding them to fans' news feeds on Facebook - Internet Retailer

Magazine publishers like Hearst and Conde Nast are teaming up with their advertisers on social media to engage with their readers online - Ad Week

Instead of focusing strictly on financial-based ROI, KFC discuss how the brand is connecting with fans and expanding customer service via social media - SmartBrief

Blurring the lines between alcohol-fueled fantasy and harsh reality has never looked less appealing. Bus company Movia’s website ( lets you roll your mouse over any scene in the interactive video to see what you really look like when intoxicated – Website

Walgreens' back-to-school campaign is encouraging students to visit and like their Facebook page for a chance to win song downloads and backstage passes to OK Go's upcoming concerts - Facebook

Ubisoft's “Driver” Augmented Reality (AR) Game lets you race cars from the new release around just about anywhere you can place a marker – Video

Kellogg's is building a global CRM web portal that will include a preference engine that allows fans to customize their own experience with their brands online - ClickZ

Washing detergent brand Ariel has created a live game that allows fans to stain actual designer clothes using a robot arm controlled by Facebook in real time The winning players are then mailed their masterpiece to wash and wear as new - PSFK

Mercedes-Benz 125! Race App lets users search Singapore for 5 Mercedes-Benz cars with QR codes. The fastest to find all 5 win a pair of Grandstand tickets to the Singapore Night Race and a weekend test drive with Mercedes-Benz -  App and Video.

Brands like CVS, Rite Aid, and Dunkin' Donuts are tracking their customer loyalty programs online to better understand their customers' needs - DMNews

HSBC discuss the launch of their new social media newsroom for journalists, bloggers, and online commentators - HSBC Newsroom

‘Tagstand’ is the evolution of Near Field Communication (NFC) technology. The platform allows a consumer with an NFC-enabled device to touch his phone to a sticker to check in on Foursquare one day and view a promotional video or product page the next – Website

The New York Times share key learning’s and insights about their new Twitter handle (@NYTLive) that gained over 22,000 followers in its debut last week - Poynter

Mattel shares their approach on how to engage boys of all ages via social media - Vimeo

Dunhill Augmented Reality (AR) Demo brings print to life weaving the physical and virtual worlds together – Video

Levi’s New ‘Friends Store’ Social Shopping Site integrated the Facebook “like” feature with every product on the site so at a quick view, you can see the number of Facebooker’s who like the item and also cast your own vote – Video  

Carlsberg’s ‘Unbottle Yourself’ App/game contains over 500 missions, each of which present a social challenge. Missions that may scare you senseless but are intended to give you an incredible rush when accomplished (and ideally associate said 'rush' with the brand) – Video 

"Foursquaropoly" leverages Foursquare’s API and lets users "buy" real-world properties in order to create a Monopoly-style portfolio wherever you live – Video

NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz.  If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.