In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game reviews from the site and placing them on store shelves. Social Media Explorer
USA Network is using social media to market their new "Character Rewards" loyalty program, which lets fans earn points by watching videos, playing games, and reposting content to both Facebook and Twitter. DMNews
Social media architect for Clorox, Greg Piche, shares how the brand connects with partners and consumers through their Clorox Connects community. Social Media Examiner
LG is using both YouTube and Facebook to launch the second phase of their "Life's Good" campaign, an idea based on a spoof American soap opera that dramatizes the use of social networks in everyday life. Brand Republic
Jordan Stone from We Are Social gives an analysis of the brilliant Old Spice campaign that took the internet by storm and brought social media to a new level. We Are Social
In its first Foursquare promotion, Ann Taylor is offering discounts to shoppers who check in to one of the company's eight New York stores. Mashable
Top executives from Hershey, Best Buy, Del Monte, and more share insights on creating effective corporate social media strategies. MediaPost
Coca-Cola brought in 86 million Twitter impressions in 24 hours by using Promoted Tweets to tap into the online discussion about the World Cup. Social Media at Work
Campbell's used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand's new V-8 Fusion + Tea. PROMO
To promote the recent opening of "Sorcerer's Apprentice" in theaters, Disney became the first to try out Twitter's new @EarlyBird service. Advertising Age
Ben & Jerry's has discontinued their email marketing campaigns in favour of social media, asking subscribers to connect with them via Facebook and Twitter. HubSpot Blog
Xerox's interactive and social marking VP, Duane Schulz, shares how they used a product launch to engage the entire company in social media. Vimeo
Barbie has joined Foursquare! In celebration of Mattel's new Barbie Video Girl doll, she will use the social media site to promote location-based scavenger hunts. Online Social Media
Pfizer is the first company in the regulated industry to launch a social media channel on SlideShare, the world's largest online community for sharing presentations. Business Wire
From content to metrics, Doug Webster, director of strategic communications at Cisco, talks about implementing an effective social media strategy. Econsultancy
GE's private online community, MarkNet, provides a forum where the company's 5,000 global marketing professionals can share best practices, interact, and build relationships. CNBC
The Director of e-commerce and online marketing for Wyndham Hotel Group answers questions about using social media in the travel industry. Hospitality Net
The Director of interactive marketing and convergence media at Kodak, shares how the brand got started in corporate blogging and talks about engaging with BtoB and consumer audiences. BtoB
Campbell's used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand's new V-8 Fusion + Tea. PROMO
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Goodbuzz creates social media campaigns that entice consumers to play, create, and share brand experiences. We focus on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz Inc.
