♔ Social Media Case Studies (GB_V.66)

'Look-a-Liker' Facebook App for Stockholm's Globe Arenas - The app (by pool.se) lets you make your own event posters using your friends as the stars – Video

Bud Light is hosting a video submission contest on Facebook to recruit the ultimate fan to be their official Super Bowl XLVI correspondent - Facebook

At the ‘Open’er’ Music Festival (Poland,) Heineken created a new way for people to connect with complete strangers using QR-codes (or ‘U’ codes as dubbed by Heineken). At a designated area, event goers set up, personalized and printed their own QR coded stickers that (when scanned) would connect strangers to hopefully start a conversation – Video

Citibank has released a new application that lets their reward members share points with their Facebook friends - ZDNet

Domino's has unveiled Augmented Reality (#AR) billboards in the UK (via Blippar) that allow users to order straight from the billboard using their mobile phone. Consumers scan the posters placed at over 6,000 sites across the UK and download the app – Photo at left.

Marketing to Moms in 2012 - Moms have been in the spotlight in 2011 and that trend will continue in 2012. Their influence over an estimated $2.4 trillion in household spending will continue to make them the focus of brands for some time to come - Predictions

YouTube, MTV, Coca-Cola, Starbucks, and Disney were among the topped-ranked brands with the best relationship quality on Facebook, despite having fewer likes than other brands - Ad Age

Think out of the box. Challenge convention. Imagine how many ways you can use Facebook's API to create unique, memorable experiences. In this case, virtual Russian Roulette using Facebook (compliments of Miami Ad School) – Video

Russian Facebook Roulette

KNGF Maps | The Royal Dutch Guide Dog Foundation – Here’s Unique interactive campaign by The Royal Dutch Guide Dog Foundation, with the help of the Google Maps API – Website

IBM share how they are using their internal community -- IBM Connections -- to empower employees with social capabilities and a social media mindset - UBM TechWeb

Twitter Tactics Redux (for those only interested in aggregating numbers) – Article

During their "Get Dunk'd" campaign, Dunkin' Donuts is launching social promotions to get fans chatting about the brand on Facebook and Twitter - DMNews

The Orville Redenbacher brand is using a new augmented reality game to create awareness around their health advantages to Facebooking moms - ClickZ

Expedia is making connections with bloggers as a first step in creating an online travel marketplace driven by social networks - Business Week

Volkswagen is promoting its full range of vehicles in daily newspapers via augmented reality (#AR) print ads that let consumers explore model features and even book a test drive with one touch – Overview

“Crash Corsage” collects data from the open directories of wedding website providers, creating a filtered list of happy unions nearby. Then, it arranges info like what you should wear, salient details about the couple and anything else you may need to know to crash a wedding successfully - Overview

Mountain Dew is offering their Facebook fans customizable art for their new Timeline cover photos - All Facebook

Georgia-Pacific (tissue, packaging, paper, pulp, and building products) shared how they got great results by using a slow and steady approach to social media - Vimeo

Crown Royal's 'Society of the Crown' - A brand’s 'badge' (as many of you know) is largely based on the identity and imagery that consumers freely and naturally associate with it. Here's an excellent overview of how Crown Royal attempts to do this using digital –Video

'Brand as Badge' – The Scion Art Case Study - Scion champions and supports independent artistic expression with a permanent gallery in Los Angeles, an annual art tour across the U.S., monthly gallery sponsorships, custom artist created cars, and other activities that reinforce the brands core values and defines it’s constituents – Article

This past Christmas, Canadian Tire lit up 3,000 Christmas tree lights using fans' holiday messages in blog posts, news media, social networks, and their website. The brightness and color of the lights depended on the source and quantity of the messages shared online - PSFK

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♔ Social Media Case Studies (GB_V.65)

Inspired by the "I wanna have a sleepover in IKEA" Facebook group started by fans, IKEA invited 100 random Facebook fans to spend a night in their store -- complete with pajamas, manicures, massages, and more -  PSFK

Chevrolet took over Hollywood Boulevard last week - re-creating a giant, 3D version of the old-school claw game. People could use a foot-pedal and gear-knob to control the 'claw' in real time to win a 2012 Chevy Sonic or other prizes - Video

Here's the latest 2012 Social Media numbers (from Mediabistro.) Who knew 56% of consumers are more likely to recommend a brand after becoming a fan on Facebook? ;) - Infographic

The American Cancer Society discuss how they are using social media to drive thought leadership, awareness, and lead generation -  Social Media Today

The Los Angeles Kings are rewarding fan engagement on their website with a gamification program that awards users virtual badges and trophies based on site participation -  MarketWatch

Jell-O Facial Recognition Adult Sampling Machine – Strategically positioned in Chicago’s Shedd Aquarium, the initiative (by Crispin Porter + Bogusky) offers a clever way to engage both children and their parents - Video or Below.

Adobe used their "Imagination Challenge" to encourage students to submit and share their original digital artwork for a chance to win national recognition and other prizes -  Adobe Blog

After a video of a delivery guy's indecent behavior went public, FedEx demonstrates the right way to go about handling the PR crisis by responding immediately -  Inc.

Social games influence consumer behavior and purchases. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group. So how are retailers capitalizing upon this?  - Article

Krispy Kreme has launched a "Hot Light" app that connects to nearby restaurants and notifies customers via Twitter or mobile device when donuts are fresh out of the oven -  MediaPost

This 'Talking Tags' promotion, for example, by American Express (AU) lets users decide whether a Christmas gift recipient has been naughty or nice, select an appropriate message and add a little fun to the experience via linked QR Code. Go to http://talkingtags.com.au/ to try it out - Video

Hyundai has teamed up with The Recording Academy to produce the Re:Generation Music Project that gives fans access to music and video content through social media -  Popsop

To build interest in their 'Veloster' model, Hyundai created the world’s largest iPhone controlled racing game in New York’s Times Square. Users download an app to control the 'Veloster' on a giant digital billboard - Video

Google, Nike, Motorola, and Ford were among the top-ranked viral Fortune 500 brands of 2011 - AdWeek

Christmas is officially over - which means it's time for some New Year's Resolutions! The 'Resolutionizer' (From Bartle Bogle Hegarty NY) lets you suggest resolutions for your Facebook friends – Website  

Here's another along similar lines from BBDO (Denmark) - http://whatthefuckismynewyearresolution.com/

This year, Cigna is inviting their members to do away with New Year's Resolutions and share what is already making them happy on their Facebook page -  Creativity

Check out Social Control's latest Facebook app to promote the Ford Motor Company's ‘Focus’ Electric model – Case Study

Boeing shared how they used social media to maximize their presence during the Paris Air Show - Vimeo

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ABOUT GOODBUZZ

#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca

 

About Goodbuzz

What’s the big idea?  

Goodbuzz help businesses create and capture value from emerging trends in technology, society and the workplace.   We prototype the future and believe the best way to predict it - is to create it.  From simple metrics to actionable insights that enable data-driven marketing decisions, Goodbuzz focus on linking the digital and physical worlds by developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting.  

We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share.  Our primary services include:

·      STRATEGY + CONSULTANCY

·      RESEARCH + Insight

·      Engagement

Social Business STRATEGY + CONSULTANCY

Goodbuzz help make sense of the opportunities and challenges represented by Social Media and provide guidance to clients.  Whether customer participation, workforce collaboration, or partner optimization - the potential to optimize both brand and business through the application of social business principles has never been greater.   From bespoke training, listening and responding platforms, campaign and promotional engagement strategy, to PR 2.0, and ad-hoc advice - Goodbuzz help clients understand the overall impact of social media and develop strategies to ensure they meet short and long-term objectives.  

Research + Insight

Research provides the basis for Goodbuzz thought leadership. Our proprietary approach utilizes traditional qualitative and quantitative techniques in addition to emerging methods. Our analysts are available to deep-dive into specific social business issues, delivering insight to inform strategy, implementation, and managed services. This research defines our approach to engaging your brand and provides objective perspectives on strategy, technology, programs, process development, and best practices.

In short, Goodbuzz help clients listen to the online conversations people are having about your brand, products, services, and competitors. Through conversation audits, sentiment analysis, influencer research or ongoing social media monitoring, we help clients understand, not just the volume and topics of these conversations, but more importantly, the underlying issues and what actions to take as a result.

Engagement

Goodbuzz help clients construct social business solutions to provide infrastructure support for short- and long-term initiatives.   We help brands engage in social media by having meaningful conversations, igniting positive word of mouth, and amplifying activities.  We do this through influencer campaigns, conversation platforms, advocacy programs, community building and management, social applications, conversation response and reputation management.

In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media. Think of Goodbuzz as the base camp at the intersection of creativity and technology.  What can we help you achieve? 

Contact

Goodbuzz has been fortunate to be able to work with some of the worlds leading organizations to create more socially calibrated and dynamic organizations. Contact us to set up an appointment.

GoodbuzzInc.

+ 18 King Street East, Toronto, ON, M6P 2Z8

♔ Social Media Case Studies [GB_V.64]

Diageo, Brown-Forman, and Heineken are creating social buzz during the holiday season with multiple Facebook ads and "like" campaigns -  ClickZ

HBO has created an application for their "True Blood" allowing fans to submit photos and create their own vampire video to share and "glamour" their friends online -  Creativity

Visit Sweden (@Sweden) is the official website for the country’s tourism and travel information. They’ve come up with a fantastic way of sharing the Swedish brand by handing over the country’s official Twitter account to its citizens.  Every week another person receives exclusivity over the country’s Twitter account @Sweden to share their thoughts, stories, information and other content linked to Sweden - Website

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Tragus Group, operator of some of the UK's favourite restaurant brands including Café Rouge, Bella Italia and Strada - is encouraging fans to share their own restaurant experiences through photos and videos in exchange for discounts at their restaurant chains -  Marketing Week

The account @RealTimeWWII sends dozens of tweets per day - bringing the Second World War to a new tech-infused generation. One tweet at a time. More - http://bit.ly/tduRFb

 

Microsoft is releasing a new social networking site called So.cl that will incorporate elements of search with the social experience using Bing -  Technology Review

The Social Media ProBook - (by Eloqua and agency JESS3) is written by 20 of the most influential figures in social media. Topics include influencer marketing, PR, Wikipedia fundamentals, rules for social advertising platforms, scaling social media globally, social organizational structures, geosocial networks, writing for Facebook, and more – Slideshare

KLM Royal Dutch Airlines has designed a social seating tool that will allow passengers to choose who they sit next to via Facebook and LinkedIn -  TechCrunch

Coca-Cola's Vitaminwater has launched a social game with the help of pop singer Jessie J via a series of online videos to engage with fans by guessing what's inside several wrapped gifts -  PSFK

YouTube's Top Spots of 2011 – Here are the top 10 ads viewed (as of this posting) on YouTube over the past year – Goodbuzz

Canon teamed up with Ron Howard to produce a crowdsourced short film that was inspired by photos submitted previously by fans -  The Stark Life

Time Inc., Nordstrom, Etsy, and Land's End are using Pintrest, a social bulletin board where users can share their favorite visuals, to connect with their crafting fans -  Ad Age

Vail Resorts EpicMix is revolutionizing the way we ski - again. The innovative app that tracks (via GPS and RFID) vertical feet and days skied - has now adding photo capabilities, making it even easier for skiers and snowboarders to share their on-mountain experience. Great digital integration and differentiation - Video

British wireless and mobile provider O2's new holiday campaign lets their followers tweet Santa a message in exchange for a personalized YouTube video response -  The Real Time Report

Canal+ Borgia Integrated Transmedia Experience - The evolution of Storytelling - this 360 degree narrative works seamlessly across multiple devices. The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience - Video

Anonysize - Anonymously find the right size and give great gift.  This web site solves the problem of buying the right size present for someone (shoes, clothes, rings). You go to the site, enter your recipient's phone number and gender, your phone number and email, and a text is sent to the recipient asking them what their size is. They'll never know who's shopping for them, and unless the thing you buy is hideous, it stands a good chance of not being returned - Website

Itron's discuss how they developed a company-wide listening strategy -  Vimeo

JWT Augmented Reality Business Card (powered by Blippar) - JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards – Video

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Here’s an interesting Christmas shopping themed infographic (http://bit.ly/ud1oqh) that shows the power of social recommendations around the holiday season. Mr. Youth surveyed 4,500 adults and found that social media has definitely been a key driver of Christmas gift purchases this year – Graphic

We’ve been trying to break the 50,000 'Weekly Reach’ benchmark (on Facebook) for some time now, so we’re delighted to announce that we’ve finally done it (and with only days left in 2011 to spare). On behalf of all of us – thanks for viewing - and all the best to you in 2012. Booyah.

 

NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)

EMAIL US  | FOLLOW US ON TWITTER  | BECOME A FAN ON FACEBOOK  

ABOUT GOODBUZZ

#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca