♔ Social Media Case Studies (GB_V.67)

Budweiser, Old Spice, Pizza Hut, and more demonstrate qualities of successful social media viral sweepstakes -  Social Media Examiner

During the Presidential campaign, NBC is using Foursquare to track check-ins from the candidates and their teams -  Lost Remote

GE, Lands' End, and Rolling Stone are exploring beyond traditional Facebook marketing and connecting with fans using Instagram, Pinterest, and Spotify -  Promo Magazine

Jeep's 'Jeep-in' Promotion - Using geolocalization, Leo Burnett (Warsaw) created an interactive game for Jeep in Poland, encouraging players to hunt for rewards in remote places and check in, or 'Jeep in', for a chance to win a Jeep Grand Cherokee – Video

Coca-Cola share how they monitored conversations about their brand on a global scale across the web -  Vimeo 

'Slavery Footprint' (by our friends at mtzhf.com) guides users through an 11-question survey to unveil the truth about forced labor. It was entirely created in HTML5 to be platform agnostic (and integrates seamlessly with Facebook and Twitter) – Website

Using the new Pinned Tweets feature, Dell, GE, and Intel featured videos on their Twitter stream that appealed to their BtoB customers -  Social Media B2B

Warner Bros. is launching a new social media site called "Out My Window" that will focus on photo sharing through various platforms -  Simply Zesty

Toyota is giving fans the chance to record personalized music videos which will then be performed by cartoon rappers on Facebook and YouTube -  PSFK

Lucasfilm's forthcoming movie ‘Red Tails’ website (by Dojo) lets you dogfight with a P-51 fighter. You can also enhance (and personalize) your experience by logging on using Facebook Connect – Website

Scandinavian Airlines: QR Code Video Offers - 'Couple Up to Buckle Up' (by Crispin Porter + Bogusky) therefore requires two QR codes to redeem the special offer via YouTube – Video

Schweppes ‘Unexpected Future’ (via Red Urban, Amsterdam) is the latest brand to leverage the Facebook Timeline. The app takes you on a trip through your 'unexpected future' - revealing what could happen in your career, romance and more – Facebook

To drive traffic to Daffy's in New York City's Times Square outlet, a Times Square staple from its more sordid days was brought back – ‘The Peep Show’. A 3-D holographic model strips down – up to 80% off her clothing - while an accompanying neon sign keeps pace with each percentage-off increment – Video

After being deadlocked over the extension of a payroll tax cut, the White House turned to Twitter to gain public support -  The Realtime Report

GM, Zipcar, and Toyota are using social media in unique ways to engage with the next generation of auto customers -  ClickZ

Hershey's three pillars of Facebook engagement - Awareness, content, and agility are crucial to getting Facebook users to check out your brand or, in Hershey's case, brands – Article

 

In anticipation of the upcoming Grammys, PepsiCo and Pandora have teamed up to make a mixtape for fans to share online -  Giant Step
 

A QB telepresence robot that allows you to roam the halls of your empire and bark orders - no matter where you are!? Awesome. The self-balancing robot is controlled from a web interface and runs about $15,000 - Website

Want to build a brand that stands the test of time?  Take a page from organized religion. Notable brands and religions have a lot more in common then you’d think – Article

Need to send someone a password or a private link but don't want to have copies of it lingering around? This 'Share a Secret' website lets you create a one-time link that self-destructs after a single use - Website 

Twine lets you listen to your world - A cool new product from Supermechanical connects to your stuff -- refrigerators, car doors, whatever -- so they can communicate with you. Twine is a wireless module that connects to the internet. It comes built in with two sensors (temperature and speed) but you have the opportunity to add more. You set rules to trigger messages - Video 

Sam Adams is letting Facebook fans created their own brew in a crowdsourcing experiment, with an app called the CrowdCraft project. Facebook fans can help determine its color, clarity, body, hops and malt - those with the most votes will be incorporated into the beer, to be brewed next month – Facebook App 

MINI's live streaming ‘social’ installation (by TBWA) at the Brussels Motor Show featured a MINI ‘Countryman’ perched on a slope, suspended only by a thick rope. Add a Facebook app where your “Like” triggers a burst of flame on the rope (in real time) - and you’ve got some entertainment (and a chance at setting the actual MINI Countryman.) Love the mechanics - Video 

'On The Brink' mini-documentary discusses the past, present and future of connectivity with some notable speakers.  If you’re wondering where all this tech innovation leads - this is well worth the watch – Video 

The 'Headz Up' Mobile App May Save Your Life - You're part of generation 'connect' - online -all the time, where ever you are. But this connectivity comes at a price. WorldTel's Mobile App sends you real-time instant messages about what's in front of your face – Video (and below)

The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel - Video 

Rodolfo.se aptly demonstrates how to raise awareness, peak interest and prompt engagement with the 'Air China' brand in Sweden? No small feat I think you'd agree. ;) This is the simple, 'bottom-up' on-premise social activation we love - Video

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♔ Social Media Case Studies (GB_V.66)

'Look-a-Liker' Facebook App for Stockholm's Globe Arenas - The app (by pool.se) lets you make your own event posters using your friends as the stars – Video

Bud Light is hosting a video submission contest on Facebook to recruit the ultimate fan to be their official Super Bowl XLVI correspondent - Facebook

At the ‘Open’er’ Music Festival (Poland,) Heineken created a new way for people to connect with complete strangers using QR-codes (or ‘U’ codes as dubbed by Heineken). At a designated area, event goers set up, personalized and printed their own QR coded stickers that (when scanned) would connect strangers to hopefully start a conversation – Video

Citibank has released a new application that lets their reward members share points with their Facebook friends - ZDNet

Domino's has unveiled Augmented Reality (#AR) billboards in the UK (via Blippar) that allow users to order straight from the billboard using their mobile phone. Consumers scan the posters placed at over 6,000 sites across the UK and download the app – Photo at left.

Marketing to Moms in 2012 - Moms have been in the spotlight in 2011 and that trend will continue in 2012. Their influence over an estimated $2.4 trillion in household spending will continue to make them the focus of brands for some time to come - Predictions

YouTube, MTV, Coca-Cola, Starbucks, and Disney were among the topped-ranked brands with the best relationship quality on Facebook, despite having fewer likes than other brands - Ad Age

Think out of the box. Challenge convention. Imagine how many ways you can use Facebook's API to create unique, memorable experiences. In this case, virtual Russian Roulette using Facebook (compliments of Miami Ad School) – Video

Russian Facebook Roulette

KNGF Maps | The Royal Dutch Guide Dog Foundation – Here’s Unique interactive campaign by The Royal Dutch Guide Dog Foundation, with the help of the Google Maps API – Website

IBM share how they are using their internal community -- IBM Connections -- to empower employees with social capabilities and a social media mindset - UBM TechWeb

Twitter Tactics Redux (for those only interested in aggregating numbers) – Article

During their "Get Dunk'd" campaign, Dunkin' Donuts is launching social promotions to get fans chatting about the brand on Facebook and Twitter - DMNews

The Orville Redenbacher brand is using a new augmented reality game to create awareness around their health advantages to Facebooking moms - ClickZ

Expedia is making connections with bloggers as a first step in creating an online travel marketplace driven by social networks - Business Week

Volkswagen is promoting its full range of vehicles in daily newspapers via augmented reality (#AR) print ads that let consumers explore model features and even book a test drive with one touch – Overview

“Crash Corsage” collects data from the open directories of wedding website providers, creating a filtered list of happy unions nearby. Then, it arranges info like what you should wear, salient details about the couple and anything else you may need to know to crash a wedding successfully - Overview

Mountain Dew is offering their Facebook fans customizable art for their new Timeline cover photos - All Facebook

Georgia-Pacific (tissue, packaging, paper, pulp, and building products) shared how they got great results by using a slow and steady approach to social media - Vimeo

Crown Royal's 'Society of the Crown' - A brand’s 'badge' (as many of you know) is largely based on the identity and imagery that consumers freely and naturally associate with it. Here's an excellent overview of how Crown Royal attempts to do this using digital –Video

'Brand as Badge' – The Scion Art Case Study - Scion champions and supports independent artistic expression with a permanent gallery in Los Angeles, an annual art tour across the U.S., monthly gallery sponsorships, custom artist created cars, and other activities that reinforce the brands core values and defines it’s constituents – Article

This past Christmas, Canadian Tire lit up 3,000 Christmas tree lights using fans' holiday messages in blog posts, news media, social networks, and their website. The brightness and color of the lights depended on the source and quantity of the messages shared online - PSFK

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♔ Social Media Case Studies (GB_V.65)

Inspired by the "I wanna have a sleepover in IKEA" Facebook group started by fans, IKEA invited 100 random Facebook fans to spend a night in their store -- complete with pajamas, manicures, massages, and more -  PSFK

Chevrolet took over Hollywood Boulevard last week - re-creating a giant, 3D version of the old-school claw game. People could use a foot-pedal and gear-knob to control the 'claw' in real time to win a 2012 Chevy Sonic or other prizes - Video

Here's the latest 2012 Social Media numbers (from Mediabistro.) Who knew 56% of consumers are more likely to recommend a brand after becoming a fan on Facebook? ;) - Infographic

The American Cancer Society discuss how they are using social media to drive thought leadership, awareness, and lead generation -  Social Media Today

The Los Angeles Kings are rewarding fan engagement on their website with a gamification program that awards users virtual badges and trophies based on site participation -  MarketWatch

Jell-O Facial Recognition Adult Sampling Machine – Strategically positioned in Chicago’s Shedd Aquarium, the initiative (by Crispin Porter + Bogusky) offers a clever way to engage both children and their parents - Video or Below.

Adobe used their "Imagination Challenge" to encourage students to submit and share their original digital artwork for a chance to win national recognition and other prizes -  Adobe Blog

After a video of a delivery guy's indecent behavior went public, FedEx demonstrates the right way to go about handling the PR crisis by responding immediately -  Inc.

Social games influence consumer behavior and purchases. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group. So how are retailers capitalizing upon this?  - Article

Krispy Kreme has launched a "Hot Light" app that connects to nearby restaurants and notifies customers via Twitter or mobile device when donuts are fresh out of the oven -  MediaPost

This 'Talking Tags' promotion, for example, by American Express (AU) lets users decide whether a Christmas gift recipient has been naughty or nice, select an appropriate message and add a little fun to the experience via linked QR Code. Go to http://talkingtags.com.au/ to try it out - Video

Hyundai has teamed up with The Recording Academy to produce the Re:Generation Music Project that gives fans access to music and video content through social media -  Popsop

To build interest in their 'Veloster' model, Hyundai created the world’s largest iPhone controlled racing game in New York’s Times Square. Users download an app to control the 'Veloster' on a giant digital billboard - Video

Google, Nike, Motorola, and Ford were among the top-ranked viral Fortune 500 brands of 2011 - AdWeek

Christmas is officially over - which means it's time for some New Year's Resolutions! The 'Resolutionizer' (From Bartle Bogle Hegarty NY) lets you suggest resolutions for your Facebook friends – Website  

Here's another along similar lines from BBDO (Denmark) - http://whatthefuckismynewyearresolution.com/

This year, Cigna is inviting their members to do away with New Year's Resolutions and share what is already making them happy on their Facebook page -  Creativity

Check out Social Control's latest Facebook app to promote the Ford Motor Company's ‘Focus’ Electric model – Case Study

Boeing shared how they used social media to maximize their presence during the Paris Air Show - Vimeo

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About Goodbuzz

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Goodbuzz help businesses create and capture value from emerging trends in technology, society and the workplace.   We prototype the future and believe the best way to predict it - is to create it.  From simple metrics to actionable insights that enable data-driven marketing decisions, Goodbuzz focus on linking the digital and physical worlds by developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting.  

We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share.  Our primary services include:

·      STRATEGY + CONSULTANCY

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Social Business STRATEGY + CONSULTANCY

Goodbuzz help make sense of the opportunities and challenges represented by Social Media and provide guidance to clients.  Whether customer participation, workforce collaboration, or partner optimization - the potential to optimize both brand and business through the application of social business principles has never been greater.   From bespoke training, listening and responding platforms, campaign and promotional engagement strategy, to PR 2.0, and ad-hoc advice - Goodbuzz help clients understand the overall impact of social media and develop strategies to ensure they meet short and long-term objectives.  

Research + Insight

Research provides the basis for Goodbuzz thought leadership. Our proprietary approach utilizes traditional qualitative and quantitative techniques in addition to emerging methods. Our analysts are available to deep-dive into specific social business issues, delivering insight to inform strategy, implementation, and managed services. This research defines our approach to engaging your brand and provides objective perspectives on strategy, technology, programs, process development, and best practices.

In short, Goodbuzz help clients listen to the online conversations people are having about your brand, products, services, and competitors. Through conversation audits, sentiment analysis, influencer research or ongoing social media monitoring, we help clients understand, not just the volume and topics of these conversations, but more importantly, the underlying issues and what actions to take as a result.

Engagement

Goodbuzz help clients construct social business solutions to provide infrastructure support for short- and long-term initiatives.   We help brands engage in social media by having meaningful conversations, igniting positive word of mouth, and amplifying activities.  We do this through influencer campaigns, conversation platforms, advocacy programs, community building and management, social applications, conversation response and reputation management.

In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media. Think of Goodbuzz as the base camp at the intersection of creativity and technology.  What can we help you achieve? 

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