Thursday, 2 September 2010

Social Media Case Studies [SEPT-GB_V7.0]

NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage.  - NASA Blog

The Boston Celtics' discuss the success of the Celtics Facebook application game in growing their e-mail database.  - DMNews

Puma's new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content.  - Puma

Groupon's recent Gap offer proved to be its most successful yet. The campaign utilized Twitter's "Earlybird Offers" special of the day and Gap's Facebook "Likers" to relay the offer.  - ClickZ

AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that lets users win points for redemption at the carrier's stores.  - MediaPost

Coca-Cola’s Experiential Marketing uses special bracelets that transmit RFID signals and integrates Facebook's "Like" feature in real life.  - AdLand

Quaker Oats' new campaign, "Does your breakfast make you amazing?" teams up with the co-host of NBC's The Biggest Loser, Bob Harper, to engage Facebook fans in a dialog about their breakfast.  - Brandweek

Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises.  - MediaPost

Hyundai's Experiential Marketing Manager, discusses how Hyundai's "Uncensored" testimonial campaign is rooted in social media.  - ClickZ

Ford's unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers' top Super Bowl ads.  - MediaPost

Heineken (Italy) punks soccer fans and pull off the perfect mix of experiential marketing, PR 2.0., sophomoric humor and participatory media. – YouTube

IKEA's Facebook "Showroom" Viral Promotion - The mission was to create something engaging that would have the potential of spreading by itself  - YouTube

Eurostar Crowsourced Guide to the Continent is an impressive crowd sourced platform that acts as a guide to all the European destinations accessible by their client Eurostar's high speed rail service– Contagious

VAIL launches the biggest thing to hit the SKI industry since bindings and sets new benchmark – Goodbuzz

"Tune Out" The Noise with Altoids new App - Tune Out—an iPhone, Android and desktop application (developed by Big Spaceship) cuts down on the digital noise and lets fans keep up with their favorite friends – and ONLY their favorite friends. – Big Spaceship

Looking for more Social/ Participatory Media Case Studies?  Check out:

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Goodbuzz Inc. is a Toronto-based Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Visit Goodbuzz or join the conversation on Facebook.  Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.