NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage. - NASA Blog
The Boston Celtics' discuss the success of the Celtics Facebook application game in growing their e-mail database. - DMNews
Puma's new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content. - Puma
Groupon's recent Gap offer proved to be its most successful yet. The campaign utilized Twitter's "Earlybird Offers" special of the day and Gap's Facebook "Likers" to relay the offer. - ClickZ
AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that lets users win points for redemption at the carrier's stores. - MediaPost
Coca-Cola’s Experiential Marketing uses special bracelets that transmit RFID signals and integrates Facebook's "Like" feature in real life. - AdLand
Quaker Oats' new campaign, "Does your breakfast make you amazing?" teams up with the co-host of NBC's The Biggest Loser, Bob Harper, to engage Facebook fans in a dialog about their breakfast. - Brandweek
Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises. - MediaPost
Hyundai's Experiential Marketing Manager, discusses how Hyundai's "Uncensored" testimonial campaign is rooted in social media. - ClickZ
Ford's unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers' top Super Bowl ads. - MediaPost
Heineken (Italy) punks soccer fans and pull off the perfect mix of experiential marketing, PR 2.0., sophomoric humor and participatory media. – YouTube
IKEA's Facebook "Showroom" Viral Promotion - The mission was to create something engaging that would have the potential of spreading by itself - YouTube
Eurostar Crowsourced Guide to the Continent is an impressive crowd sourced platform that acts as a guide to all the European destinations accessible by their client Eurostar's high speed rail service– Contagious
VAIL launches the biggest thing to hit the SKI industry since bindings and sets new benchmark – Goodbuzz
"Tune Out" The Noise with Altoids new App - Tune Out—an iPhone, Android and desktop application (developed by Big Spaceship) cuts down on the digital noise and lets fans keep up with their favorite friends – and ONLY their favorite friends. – Big Spaceship
Looking for more Social/ Participatory Media Case Studies? Check out:
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Goodbuzz Inc. is a Toronto-based Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Visit Goodbuzz or join the conversation on Facebook. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.
